Content and Social Media Senior Specialist

Job Description

WilmerHale is a leading, full-service international law firm with 1,000 lawyers located throughout 12 offices in the United States, Europe and Asia. Our lawyers work at the intersection of government, technology and business, and we remain committed to our guiding principles of providing quality, excellent legal and client services; developing diversity among our lawyers and staff and cultivating an environment that promotes an ambitious spirit, collaboration and collegiality by drawing on the extraordinary talents and dynamic experience of our lawyers. Our goal is to reflect the diversity of our clients and the communities in which we practice.

What You Will Be Doing

The Senior Social Media and Content Specialist leads the firm’s social media presence across LinkedIn, Instagram, and X, developing creative campaigns, monitoring trends, and ensuring a consistent brand voice. This role also supports with the creation of external marketing materials—web pages, practice descriptions, fact sheets, and lawyer bios—while writing and editing content for internal communications. The specialist partners with lawyers and marketing teams to deliver high-quality, engaging content that supports the firm’s communications and business development objectives.

About This Role

• Leads content strategy across the firm’s social media channels, including LinkedIn, Instagram and X. Develops and executes campaigns to promote firm initiatives and reports on metrics. Ensures consistent brand voice across social media platforms. Shares best practices with social media team members and monitors industry trends. Provides training to firm attorneys on effective LinkedIn profiles and usage.
• Manages the development of external electronic and print marketing communications materials (including web pages, legal practice descriptions, fact sheets, lawyer bios, etc.) from inception to completion. Organizes and conducts kickoff meetings with all key participants. Serves a journalistic role by writing original text, working with lawyer or appropriate contact. Incorporates branding and firm positioning in text. Posts content to external website.
• Works closely with Visual Communications to ensure marketing collateral meets firm visual brand standards.
• Writes, edits and distributes/posts internal communications materials, including articles for the firm intranet.
• Drafts other content as needed to support communications and business development efforts.
• Communicates stylistic and grammatical editorial suggestions with senior members of the department, working closely with marketing team members to enforce editing and style standards for all firm marketing materials.
• Works with key lawyers, marketing reviewers, business development reviewers and others as needed to get final approval of drafted text.
• Establishes project schedule based on current workload and requirements of specific projects.
• Ensures that client consents have been obtained for any client reference.
• Contributes to the firm's Service Excellence initiative to consistently improve its image internally and externally. Displays professionalism, quality service and a "can do" attitude to internal members/departments of the firm as well as external clients and vendors.
  
  

Required Skills

What You Will Bring/Your Qualifications:

• Superior oral and written communications skills required.
• Proven success in developing and managing social media on behalf on an organization.
• Experience drafting web copy and marketing collateral.
• Experience with CMS and email management systems, and comfort with learning new technology platforms required.
• Highly organized, detail oriented and able to coordinate complex content development and approval process required.
• Experience using and referring to style guidelines and comfortable making firm-wide stylistic recommendations required.
• Strong multitasking and project management skills and demonstrated abilities to handle multiple projects at a time and tight deadlines required.
• Proven ability to work independently and as part of a team required.
  
  

Education

Required Experience

• BA/BS required.
  
  

Experience

• 5 years working with social media.
• 5 years of experience as a copywriter or communications professional required.
• Experience working in a corporate communications role preferred; legal experience a plus.
  
  

This job description is intended to describe the general nature and level of the work being performed by employees in the position. It is not intended to be a complete list of all responsibilities, duties, and skills for positions. The firm reserves the right at all times, in its sole discretion, to add or subtract duties and responsibilities, as it deems necessary.

Wilmer Cutler Pickering Hale and Dorr LLP (WilmerHale) is an equal opportunity employer and is committed to compliance with all applicable laws prohibiting employment discrimination. It is our policy to take all employment actions and make all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, ancestry, age, marital status, citizenship status, genetic predisposition or carrier status, disability, military status, status as a disabled or other protected veteran, or any other protected status under applicable law. WilmerHale will make reasonable accommodations for qualified individuals with disabilities and otherwise as required by applicable law.

For more information about Equal Employment Opportunity, please click here.