What are the responsibilities and job description for the Regional Sales Manager position at WillScot?
At WillScot (NASDAQ WSC), our 4000 people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve. We are the undisputed leader in providing innovative flexible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240 locations across the United States, Canada, and Mexico.
Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent. We’re deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot and who we are, click here. Build your future with us!
About The Job
The Regional Sales Manager (RSM) will oversee performance, development, and alignment of a sales team within a defined business area. Reporting to the Regional General Manager, the RSM will partner closely with cross-functional leaders to execute sales strategies, drive revenue growth, and deliver exceptional customer experiences.
What You'll Be Doing
All regular WillScot Holdings Corp. positions offer generous benefits including medical, dental, vision, disability and life insurance, paid time off, Company holidays, tuition reimbursement, and 401(k) with match. Most positions also have variable pay opportunities including commission or bonus, performance rewards, or incentive programs. More information about benefits may be found here.
WillScot provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
WillScot embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills. The more inclusive we are, the stronger we will be!
Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent. We’re deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot and who we are, click here. Build your future with us!
About The Job
The Regional Sales Manager (RSM) will oversee performance, development, and alignment of a sales team within a defined business area. Reporting to the Regional General Manager, the RSM will partner closely with cross-functional leaders to execute sales strategies, drive revenue growth, and deliver exceptional customer experiences.
What You'll Be Doing
- Lead the execution of regional sales strategies to drive revenue growth, increase market penetration, and expand share of wallet across multiple markets.
- Recruit, lead, and develop a high-performing sales team by setting clear performance expectations, coaching, training, and providing feedback to the sales team.
- Monitor KPIs across sales team channels and ensure continuous optimization
- Collaborate with cross-functional partners to align sales goals with operational capacity and marketing initiatives.
- Conduct regular field visits (30–50% travel) to support sales team, enhance customer engagement, and reinforce strategic priorities.
- Leverage data analytics, customer insights, project databases, and target account lists to inform territory planning and sales execution.
- Drive adoption of CRM tools (e.g., Salesforce) and reporting platforms (e.g., Tableau) to track performance and generate actionable insights.
- Participate in regional and national planning sessions to forecast demand, assess risks, and refine go-to-market strategies.
- Ensure consistent use of consultative selling techniques and account management best practices to strengthen the top and middle of the sales funnel.
- Promote a culture of accountability, collaboration, and continuous improvement across the sales organization.
- Minimum of 5 years of successful sales leadership experience, preferably in leasing, logistics, asset/facility management, or construction-related industries.
- Bachelor's degree in business, Marketing, or equivalent sales experience of 7 years
- Proven ability to lead and develop diverse sales teams in a high-growth environment.
- Strategic thinker with the ability to innovate and adapt to a rapidly changing sales landscape .
- Strong analytical skills and proficiency in business applications including MS Word, Excel, PowerPoint, and Outlook.
- Experience with Salesforce or similar CRM platforms; familiarity with Tableau or other reporting tools is a plus.
- This role requires the ability to travel approximately 30–50% of the time.
All regular WillScot Holdings Corp. positions offer generous benefits including medical, dental, vision, disability and life insurance, paid time off, Company holidays, tuition reimbursement, and 401(k) with match. Most positions also have variable pay opportunities including commission or bonus, performance rewards, or incentive programs. More information about benefits may be found here.
WillScot provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
WillScot embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills. The more inclusive we are, the stronger we will be!