What are the responsibilities and job description for the Marketing Content Specialist position at WillScot?
At WillScot, our team of nearly 5000 people makes our company a Great Place to Work® and we believe our people are what give us a competitive advantage in the industry. Our differentiation begins with our values, which are lived through our employees and aligned to the needs of our customers and communities. From day one, we invest in your growth and your future, while giving back to the communities we serve. Learn more about WillScot and who we are, here.
As North America’s leading provider of complete temporary space solutions, we have helped customers across 260 locations in the United States, Canada, and Mexico, get the innovative flexible workspace and portable storage solutions that are right for their timeline and their project, Right From the Start. Learn More.
About The Job
About WillScot
WillScot is the leader in flexible space solutions - helping customers in construction, industrial, commercial, and public sectors solve real world challenges with modular space, storage, and jobsite productivity solutions. Our Brand team tells these stories where they happen - on jobsites, with customers, and through the people who use our products every day.
Role Overview
We’re seeking a Content Specialist to join WillScot at a pivotal moment for the brand. You’ll have a direct hand in shaping the voice of a leader in flexible space solutions. Your stories will define how we connect with customers and make an impact across industries.
This role will blend strong copywriting with disciplined project/production management. You’ll source and shape authentic, field based stories, coordinating with customers and internal teams to secure visuals and approvals. You’ll craft channel appropriate content across blogs, case studies, publications, website, social, and sales collateral. You’ll connect product use cases to the right customer segments and ensure content moves from concept to completion – meeting brand, timing, and compliance requirements.
What You'll Be Doing
What You’ll Do
Content Strategy & Planning
What You’ll Bring
Must Have Qualifications
Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, skills, or physical abilities required. Team members may be required to perform duties outside normal responsibilities from time to time as needed.
All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more! More information about benefits may be found here. Many positions also have variable pay opportunities including commission, bonus, performance rewards, or other incentive programs.
We are an Equal Opportunity Employer. Veterans and individuals with disabilities are encouraged to apply.
As North America’s leading provider of complete temporary space solutions, we have helped customers across 260 locations in the United States, Canada, and Mexico, get the innovative flexible workspace and portable storage solutions that are right for their timeline and their project, Right From the Start. Learn More.
About The Job
About WillScot
WillScot is the leader in flexible space solutions - helping customers in construction, industrial, commercial, and public sectors solve real world challenges with modular space, storage, and jobsite productivity solutions. Our Brand team tells these stories where they happen - on jobsites, with customers, and through the people who use our products every day.
Role Overview
We’re seeking a Content Specialist to join WillScot at a pivotal moment for the brand. You’ll have a direct hand in shaping the voice of a leader in flexible space solutions. Your stories will define how we connect with customers and make an impact across industries.
This role will blend strong copywriting with disciplined project/production management. You’ll source and shape authentic, field based stories, coordinating with customers and internal teams to secure visuals and approvals. You’ll craft channel appropriate content across blogs, case studies, publications, website, social, and sales collateral. You’ll connect product use cases to the right customer segments and ensure content moves from concept to completion – meeting brand, timing, and compliance requirements.
What You'll Be Doing
What You’ll Do
Content Strategy & Planning
- Translate brand and go to market priorities into content plans mapped to customer segments, funnel stages, and channels.
- Maintain an editorial calendar that integrates campaigns, launches, field activations, and seasonal moments.
- Identify high profile field projects and customer stories that demonstrate real world impact and differentiation.
- Proactively source stories from the field - partnering with Sales, Field Ops, Product, and Customer Success to identify jobsites, secure access, and capture proof (photos/video/testimonials).
- Coordinate customer interviews, quotes, and legal approvals; manage consent/release forms and brand compliance.
- Orchestrate production logistics (briefs, shot lists, creative requests, timelines) and keep stakeholders aligned from pitch to publish.
- Write sharp, concise copy for blogs, case studies, one pagers, social posts, web pages/LPs, email intros, and captions - adapting tone for audience and channel.
- Edit for clarity, consistency, and brand voice; apply SEO best practices to increase discoverability and engagement.
- In combination with the creative team,package and repurpose content into snackable formats (reels, carousels, short case snippets) without losing strategic intent.
- Partner with Design/Creative on asset creation; provide briefs, messaging, and proof points.
- Work with Product/SMEs to validate positioning and technical accuracy.
- Coordinate with Sales Enablement to convert stories into effective collateral and talk tracks.
- Track performance against content and business goals; synthesize insights to inform future topics, formats, and channel mix.
- Maintain an organized and user-friendly system of record (CMS/asset library) and a content pipeline dashboard to ensure visibility and reuse.
What You’ll Bring
Must Have Qualifications
- 1–4 years in content marketing, editorial, communications, or related role (agency or in house).
- Demonstrated copywriting ability with portfolio samples (long form short form).
- Strong project management skills - able to run multiple workstreams, coordinate stakeholders, and hit deadlines.
- Experience adapting content across channels (blog, web, social, email, sales collateral).
- Comfort working on jobsites and with customers; willing to travel up to 25% for field stories and activations.
- Familiarity with a modern CMS and basic SEO principles.
- Experience in construction, industrial, logistics, or B2B environments.
- Working knowledge of design/collab tools (e.g., Adobe CC, Figma, Canva) and PM tools (Asana/Monday/Jira).
- Basic video or photo production coordination skills (shot lists, on site logistics, file handling).
- Experience applying brand guidelines across content and coordinating approval when required (e.g., releases, usage rights)l.
- Storyfinding & Curiosity: Proactively uncovers real world uses and compelling angles that will resonate with WillScot’s core customers.
- Audience First Mindset: Shapes messages by segment, use case, and stage of the funnel.
- Operational Rigor: Tracks details, approvals, assets, and deadlines meticulously.
- Collaborative Influence: Builds strong, trust-based relationships with field teams, customers, and SMEs to surface meaningful stories, insights, and actionable input. You’re the person people want to loop in because you elevate their work and amplify their story.
- Clarity & Craft: Your copy prioritizes clarity over cleverness, tightens the message, cuts fluff, and is always on-brand.
- Ownership & Momentum: Moves content from concept to completion with ownership and accountability.
Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, skills, or physical abilities required. Team members may be required to perform duties outside normal responsibilities from time to time as needed.
All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more! More information about benefits may be found here. Many positions also have variable pay opportunities including commission, bonus, performance rewards, or other incentive programs.
We are an Equal Opportunity Employer. Veterans and individuals with disabilities are encouraged to apply.