General Manager, New Product Category

At WillScot, our team of nearly 5000 people makes our company a Great Place to Work® and we believe our people are what give us a competitive advantage in the industry. Our differentiation begins with our values, which are lived through our employees and aligned to the needs of our customers and communities. From day one, we invest in your growth and your future, while giving back to the communities we serve. Learn more about WillScot and who we are, here.

As North America’s leading provider of complete temporary space solutions, we have helped customers across 260 locations in the United States, Canada, and Mexico, get the innovative flexible workspace and portable storage solutions that are right for their timeline and their project, Right From the Start. Learn More.

About The Job

General Manager – Clearspan Structures will own and lead the end-to-end strategy, operations, and growth of the new product category—transforming it from an early-stage initiative into a mature, scalable business line. This role carries full P&L accountability and is responsible driving growth, profitability, and operational excellence through strong leadership, disciplined execution, and cross-functional collaboration. The General Manager will develop and implement market strategies to accelerate adoption, optimize asset utilization, and enhance return on capital while ensuring employee engagement, safety, and customer satisfaction across all regions. This role requires a dynamic, results-driven leader with a balance of strategic vision, commercial acumen, and operational excellence.

What You'll Be Doing

• Strategic Leadership: Define, communicate, and execute the strategic roadmap for the new product category of Clearspan Structures to align with overall company objectives and growth targets
• P&L Management: Oversee financial performance, including revenue growth, margin expansion, and EBITDA achievement, ensuring disciplined cost control and efficient capital deployment
• Market Expansion: Develop and execute go-to-market and commercial strategies to drive unit on rent growth, customer penetration, and diversification across multiple market segments
• Sales Enablement: Lead and mentor the sales organization to achieve performance goals through clear communication, effective performance management, and close collaboration with field sales resources
• Operational Excellence: Establish best-in-class processes for safety, quality, and service delivery; continuously improve asset utilization, logistics, and workforce productivity
• Team & Culture Development: Develop, and inspire high-performing teams while fostering a culture of accountability, innovation, and engagement while driving measurable improvements in employee Net Promoter Score (eNPS)
• Market Intelligence: Monitor competitive dynamics, emerging trends, and customer insights to inform pricing, product positioning, and future innovation opportunities
• Cross-Functional Collaboration: Partner with marketing, finance, product management, commercial and operational excellence teams to ensure seamless execution of business plans and timely delivery of initiatives
• Stakeholder Communication: Provide timely updates and insights to executive leadership on performance metrics, forecasting, and key business risks or opportunities
  
  

Education And Qualifications

• Bachelor’s degree in business, finance, marketing, engineering, or related field (MBA preferred)
• 10 years of progressive leadership experience in general management, business development, or product commercialization roles
• Proven success in launching and scaling new product lines or business units
• Strong financial acumen with demonstrated P&L ownership and decision-making responsibility
• Excellent leadership, communication, and interpersonal skills; ability to motivate and align diverse teams
• Strategic thinker with the ability to execute in dynamic, fast-paced environments
• Entrepreneurial mindset with a strong bias for action and innovation, while staying true to Willscot’s culture and values.
  
  

This posting is for a(n) Existing Position.

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, skills, or physical abilities required. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more! More information about benefits may be found here. Many positions also have variable pay opportunities including commission, bonus, performance rewards, or other incentive programs.

We are an Equal Opportunity Employer. Veterans and individuals with disabilities are encouraged to apply.