Director, Fleet Strategy and Programs

At WillScot, our team of nearly 5000 people makes our company a Great Place to Work® and we believe our people are what give us a competitive advantage in the industry. Our differentiation begins with our values, which are lived through our employees and aligned to the needs of our customers and communities. From day one, we invest in your growth and your future, while giving back to the communities we serve. Learn more about WillScot and who we are, here.

As North America’s leading provider of complete temporary space solutions, we have helped customers across 260 locations in the United States, Canada, and Mexico, get the innovative flexible workspace and portable storage solutions that are right for their timeline and their project, Right From the Start. Learn More.

About The Job

The Director of Fleet Strategy & Programs is accountable for defining, governing, and scaling enterprise-wide fleet strategy across modular and specialty assets in the U.S. and Canada. This role participates in the end-to-end fleet operating model, with primary ownership of Fleet Readiness and enterprise accountability for UTE Optimization, Fleet Visibility & Data Architecture, Fleet Standardization, and Fleet Economics.

With responsibility for a large national fleet, this leader translates fleet strategy into executable, cross-functional programs that drive safety, performance, cost efficiency, and lifecycle value. The Director operates as the central owner of fleet programs, standards, and governance, while building and leading a program management team to execute at scale.

What You'll Be Doing

Enterprise Fleet Strategy & Governance

• Define and own the enterprise fleet strategy for modular and specialty assets, aligned to safety, lifecycle value, utilization, and growth objectives.
• Establish a fleet governance model covering standards, configurations, lifecycle decisions, and compliance across all markets.
• Serve as the single point of accountability for fleet strategy decisions impacting readiness, cost, utilization, and risk.
• Drive standardization across markets, reducing complexity and improving scalability, cost efficiency, and operational consistency.
• Lead cross-functional alignment, ensuring fleet strategy is integrated into enterprise planning cycles, budgeting, and forecasting.
• Accountable for enterprise fleet performance outcomes, including asset utilization (UTE), fleet availability, lifecycle ROI, and total cost of ownership.
• Drive measurable improvements in capital efficiency, revenue enablement, and operating cost optimization across the fleet portfolio.
• Support fleet compliance framework, including safety standards, certifications, documentation, and regulatory readiness.
• Minimize legal and financial exposure through proactive governance and tracking.
  
  

Fleet Visibility & Data Architecture

• Partner on the single source of truth for fleet assets, including attributes, location, condition, compliance, and lifecycle status.
• Define and enforce enterprise data governance standards for fleet, ensuring accuracy, consistency, and accessibility across systems and functions.
• Lead the development of advanced analytics and insights, enabling proactive decision-making, forecasting, and performance optimization.
• Drive integration of fleet data across platforms (Fleet Ops, Supply Chain, Finance, Technology) to support enterprise-wide reporting and planning.
  
  

Utilization (UTE) Optimization & Network Design

• Lead national UTE optimization programs, including idle reduction, redeployment strategies, and transfer rules.
• Partner with Real Estate and Portfolio Management to align fleet deployment with physical capacity and storage constraints.
• Design and evolve the modular hub-and-spoke fleet network to maximize interchangeability and utilization.
  
  

Lifecycle Management & Fleet Economics

• Own lifecycle strategies to maximize asset lifetime profit while minimizing cost burden.
• Partner on NPV-based decision frameworks for build, refurbish, recertify, redeploy, or dispose.
• Align demand forecasting and capacity planning with lifecycle actions and supply constraints.
  
  

Readiness, Repair, Refurbishment, Recertification, and Conversion Programs

• Establish standardized repair scopes, refurbishment programs, and recertification workflows by asset category and manufacturer.
• Ensure readiness programs balance quality, cycle time, safety, and financial return.
• Govern repair vs. replace thresholds and refurbishment investment decisions.
  
  

Fleet Mix & Standardization Strategy

• Reduce fleet complexity by defining standard configurations and phasing out non-standard assets.
• Lead national fleet mix strategy by product line, class, and market.
• Improve interchangeability across markets to support utilization and speed to revenue.
  
  

Technology & Automation Enablement

• Partner with Technology to deliver automation initiatives such as digital condition scoring, predictive analytics, and AI-enabled reporting.
• Reduce manual effort and improve decision speed through scalable tooling and data architecture.
  
  

Education And Qualifications

• Bachelor’s degree in Operations Management, Supply Chain, or related field (Master’s preferred).
• 10 years of experience in fleet operations, asset management, or logistics, preferably in modular or trailer-based industries.
• Proven track record in leading enterprise-scale, multi-program initiatives across distributed assets.
• Strong analytical skills with ability to leverage data for decision-making.
• Proven ability to own and deliver enterprise strategies driving utilization, cost efficiency, and lifecycle performance with clear accountability for outcomes.
• Strong capability to link strategy to financial impact, including capital planning, ROI optimization, and cost management.
• Experience leading through influence across Operations, Supply Chain, Finance, Commercial, Technology, and Safety in a matrixed environment.
• Demonstrated success managing complex, cross-functional programs with clear governance, prioritization, and measurable results.
• Advanced analytical skills with the ability to translate data into actionable insights and executive-level recommendations.
• Experience developing and leading high-performing teams (direct or matrixed) and building organizational capability.
• Proven ability to lead large-scale changes and drive adoption of new processes, tools, and standards across a distributed organization.
• Strong executive presence with experience influencing senior leadership on strategy, investments, and operational priorities.
• Experience in asset-intensive or operation-driven environments with knowledge of lifecycle management, utilization, and safety/compliance standards.
  
  

This posting is for a(n) New Position.

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, skills, or physical abilities required. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more! More information about benefits may be found here. Many positions also have variable pay opportunities including commission, bonus, performance rewards, or other incentive programs.

We are an Equal Opportunity Employer. Veterans and individuals with disabilities are encouraged to apply.