Demo

Community Relations Director

Willow Ridge Senior Living
Florissant, MO Full Time
POSTED ON 11/10/2025 CLOSED ON 12/21/2025

What are the responsibilities and job description for the Community Relations Director position at Willow Ridge Senior Living?

Community Relations Director

REPORTS TO: Executive Director

DEPARMENT: Sales

FLSA STATUS: Nonexempt

LANGUAGE: Ability to read, write and speak English

LOCATION: Florissant, MO

POSITION SUMMARY: Community Relations Director

3 Years experience required

The Community Relations Director is responsible for the central intake of new leads to the assigned communities. The CRD is to create a customer service experience for seniors and their families that is in accordance with Willow Ridge Senior Living values, sales tools, and sales training. The CRD is to schedule community visits for seniors and their families from the lead source specified by the Vice President of Operations, to help create and maintain a lead to tour conversion that enhances the communities’ performance.

QUALIFICATIONS REQUIRED: Community Relations Director

Level of Formal Education: HS Diploma/Assoc Degree or one to two years’ experience and or training, or

equivalent of education and experience

Years of Experience: 3 years’ experience, documented history of success positioning and selling solutions to

businesses or consumers in a quota or metrics driven environment.

Language Skills: English proficiency required

RESPONSIBILITIES: Community Relations Director

  • Respond to all leads received within 30 minutes or less by phone and complete subsequent necessary follow up.
  • Communicate clearly to the community team about scheduled visits and communication with the new lead.
  • Understand family needs and refer to the appropriate community if need be.
  • Understand community offerings, resident requirements, and move in process.
  • Manage all new, pre-tour leads for the first 10 days in accordance with the Community Sales Plan
  • Consistently meet or exceed move in goals and census growth.
  • Develop and grow unpaid referral sources.
  • Create and implement community outreach programs for each community.
  • Develop and maintain a good working relationship with all community-based employees, families, and residents.
  • Manage the decline and notification of duplicate leads on behalf of the community in accordance with the contractual obligation to decline within 3 business days. (Paid Referral sources)
  • Have excellent working knowledge of community events, staff and key employees, resident ambassadors.
  • Travel up to one week per quarter for community knowledge experience.
  • Perform other duties as assigned.

This job description does not constitute an employment agreement between the employer

and the employee and is subject to change by the employer as the needs of the business and requirement of the job change.

SIGNATURE:

I have read and understand the above job description. By signing below, I certify that I meet

the minimum requirements and physical demands of the job and pledge to perform the job

to the best of my ability each duty and responsibility to the highest standards consistent with Willow Ridge Senior Living.

Willow Ridge Senior Living is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Willow Ridge Senior Living makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Job Type: Full-time

Pay: $68,000.00 - $72,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Ability to Commute:

  • Florissant, MO 63033 (Required)

Ability to Relocate:

  • Florissant, MO 63033: Relocate before starting work (Required)

Work Location: In person

Salary : $68,000 - $72,000

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