Demo

Community Relations Director/ Senior Living

Willow Ridge Senior Living-The Village at Erie...
Henrietta, NY Full Time
POSTED ON 9/7/2026
AVAILABLE BEFORE 10/18/2026

Community Relations Director Willow Ridge Senior Living

Position Summary:

The Community Relations Director is responsible for the central intake of new leads to the assigned communities. The CRD is to create a customer service experience for seniors and their families that is in accordance with Willow Ridge Senior Living values, sales tools, and sales training. The CRD is to schedule community visits for seniors and their families from the lead source specified by the Vice President of Operations, to help create and maintain a lead to tour conversion that enhances the communities’ performance.

Essential Functions:

  • Respond to all leads received within 30 minutes or less by phone and complete subsequent necessary follow up .
  • Communicate clearly to the community team about scheduled visits and communication with the new lead.
  • Understand family needs and refer to the appropriate community if need be.
  • Understand community offerings, resident requirements, and move in process.
  • Manage all new, pre-tour leads for the first 10 days in accordance with the Community Sales Plan
  • Consistently meet or exceed move in goals and census growth.
  • Develop and grow unpaid referral sources.
  • Create and implement community outreach programs for each community.
  • Develop and maintain a good working relationship with all community-based employees, families, and residents.
  • Manage the decline and notification of duplicate leads on behalf of the community in accordance with the contractual obligation to decline within 3 business days. (Paid Referral sources)
  • Have excellent working knowledge of community events, staff and key employees, resident ambassadors.
  • Travel up to one week per quarter for community knowledge experience.
  • Perform other duties as assigned.

Qualifications/Skills/Educational Requirements:

Level of Formal Education: HS Diploma/Assoc Degree or one to two years’ experience and or training, or equivalent of education and experience

Years of Experience: 3 years’ experience, documented history of success positioning and selling solutions to businesses or consumers in a quota or metrics driven environment.

Language Skills:

Pay: $60,000.00 - $65,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Professional development assistance
  • Vision insurance

Work Location: In person

Salary : $60,000 - $65,000

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Community Relations Director/ Senior Living?

Sign up to receive alerts about other jobs on the Community Relations Director/ Senior Living career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$57,350 - $76,919
Income Estimation: 
$70,029 - $91,788
Income Estimation: 
$95,555 - $145,324
Income Estimation: 
$71,085 - $91,088
Income Estimation: 
$114,731 - $155,985
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Not the job you're looking for? Here are some other Community Relations Director/ Senior Living jobs in the Henrietta, NY area that may be a better fit.

  • Provincial Senior Living Fairport, NY
  • Provincial Senior Living. Provincial Senior Living proudly manages lifestyle-driven Independent Living communities across the United States, united by a sh... more
  • 16 Days Ago

  • Rubenstein Public Relations York, NY
  • Rubenstein Public Relations (RPR) is a leading, full-service, mid-size public relations agency based in New York. With more than 30 years of experience, we... more
  • 1 Month Ago

AI Assistant is available now!

Feel free to start your new journey!