Trade & Private Client Sales Director

ABOUT WILLIAM WHITE

William White is the cultural house of NY living. Founded by Will Cooper in 2024 - AD100 designer for five consecutive years, former Founder & CCO of ASH NYC, and creative lead for Ralph Lauren's global retail environments. William White occupies a position no one else holds: curated luxury, where how you live and how you dress are the same conversation.

The studio at 264 Canal Street serves trade and private client appointments and press events. That's where you'll be based. The brand has been covered by premier publications including Vogue, Architectural Digest, and the New York Times, and has shown at Art Basel Qatar and New York Design Week. The foundation is real. Now it's time to build the trade and private client program that matches it.

THE OPPORTUNITY

William White is launching its Trade & Private Client Program - and you are building it.

The William White System of Living is a fully realized design universe. The Duvet System - our hero home franchise - is a modular, handcrafted platform that moves from sofa to daybed to sectional to full sleeping system, and a proven record of B2B demand. Sitting alongside it are the William White Studio Tables, ABCD tables and found vintage pieces.  

And then there's the hero apparel. The Will Jacket, Shirt, Pant, and Short.  For private clients, the conversation doesn't stop at the room. William White dresses the person who lives in it. That's the full picture you'll be presenting.

This is not a role managing an existing account list. This is a role creating one. If you've spent years building relationships with New York's top designers and private clients, and you've been waiting for a brand worthy of them - this is it.

KEY RESPONSIBILITIES

Sales & Trade Development

• Own and build the William White trade program from the ground up - defining our approach to the design community, establishing relationships with interior designers, decorators, and A&D firms globally 
• Convert your existing book of business into William White clients through studio appointments at 264 Canal
• Drive revenue against defined trade sales targets, managing a pipeline from first introduction through specification, order, and delivery
• Identify and pursue new relationships through design community events, showroom visits, design week activations, trade events and design fairs

VIC & PRIVATE CLIENT APPOINTMENT

• Conduct private, high-touch appointments at the studio for VIC furniture and apparel clients - managing the full experience from scheduling through follow-up
• Guide clients through custom configuration and color selection for the Duvet System and furniture, translating the William White point of view into solutions for their specific spaces
• Extend the conversation across categories - from home to apparel - for clients who want a complete William White experience
• Operate with discretion and emotional intelligence in all private client interactions

CLIENTELING & RELATIONSHIP MANAGEMENT

• Build and maintain a meticulous CRM - tracking designer relationships, project pipelines, specification status, and order history
• Be an expert in product knowledge, communicating the story, origin and inspiration behind each product
• Build ongoing relationships through personalized outreach and follow-up that goes well beyond the transaction
• Capture and maintain accurate client profiles, ensuring continuity of relationship across every touchpoint

TEAM COLLABORATION

• Partner with Marketing on how the brand presents to the trade - including trade collateral, leave-behinds, and the overall program architecture
• Feed market intelligence back to the team - what designers and clients are responding to, what they want next, what's working and not working
• Work closely with team members to create a seamless guest experience
• Contribute to a positive and collaborative team environment
• Support events and brand collaborations as needed 

QUALIFICATIONS

• 7 years of trade sales experience in luxury home, furniture, or design - with a proven, portable book of business in the New York design community
• Proven book of business and strong existing relationships with interior designers, decorators, and A&D firms in New York; Hamptons and national relationships 
• Private client and luxury clienteling for apparel and home brands a plus
• Track record of closing high-ticket sales through a consultative, relationship-driven approach
• Fluency in the language of design - you understand how a designer thinks, specifies, and presents to their own clients
• Self-directed and entrepreneurial - comfortable building a program without an established infrastructure
• High emotional intelligence and natural discretion 
• Comfortable working in a fast-moving, startup-style environment 
• Genuine passion for design, home, and the craft of well-made things
• Multilingual capabilities are a plus - particularly French, Italian, or Portuguese