What are the responsibilities and job description for the DIGITAL MARKETING ASSISTANT position at William Ryan Homes?
Description
We are looking for a detail-oriented and proactive Digital Marketing Assistant to join our growing team. You will play a critical role in supporting our Online Sales Consultants (OSCs), ensuring smooth campaign execution, accurate reporting, and seamless collaboration between internal teams and our external marketing agency.
Job Responsibilities
Requirements
We are looking for a detail-oriented and proactive Digital Marketing Assistant to join our growing team. You will play a critical role in supporting our Online Sales Consultants (OSCs), ensuring smooth campaign execution, accurate reporting, and seamless collaboration between internal teams and our external marketing agency.
Job Responsibilities
- Provide day-to-day technical and operational support to OSCs and the OSC Manager
- Maintain expert-level knowledge of the company’s CRM (HubSpot) and Call Management systems (CallRail and Invoca) as well as update the website
- Act as the primary liaison with our external marketing agency (G2) to coordinate and optimize paid ad campaigns across Google Ads, Social Media (Meta, LinkedIn, TikTok, etc.), YouTube, and other platforms
- Oversee the setup, tracking, and quality control of all internal and external data sources
- Ensure accuracy, consistency, and timeliness of all marketing and sales reporting (dashboards, performance reports, lead attribution, etc.)
- Troubleshoot tracking issues, tag implementations, and data discrepancies
Requirements
- 1–3 years of experience in digital marketing, marketing operations, or ad operations
- Hands-on experience with HubSpot CRM (certifications are a strong plus)
- Working knowledge of CallRail and Invoca (or similar call-tracking and conversation intelligence
- Solid understanding of Google Ads, Meta Ads Manager, and other major paid media platforms
- Strong analytical skills and extreme attention to detail
- Proficiency in Google Sheets/Excel (pivot tables, VLOOKUPs, data validation)
- Excellent communication and cross-functional collaboration skills
- Ability to manage multiple priorities in a fast-paced environment
- Google Ads / Analytics certifications
- Experience with Looker Studio (Google Data Studio), Tableau, or similar BI tools
- Agency-side or ad-ops experience
- Basic knowledge of UTM parameters, GTM (Google Tag Manager), and pixel implementation