Administrative & Marketing Coordinator

William Pitt – Julia B. Fee Sotheby’s International Realty is one of the most respected and established luxury real estate firms in the Northeast, with 30 offices and more than 1,100 sales associates serving Connecticut, the Berkshires, and New York. As an affiliate of Sotheby’s International Realty®, we combine global brand recognition with deep local expertise, ranking among the top real estate firms nationally by sales volume.

We are seeking a dynamic, highly organized, and marketing-savvy professional to serve as the Administrative & Marketing Coordinator for our Old Lyme brokerage. This role functions as the technological, operational, and marketing backbone of the region and is ideal for someone equally comfortable managing systems, supporting advisors, and contributing meaningfully to social media and brand marketing initiatives.

We are specifically looking for an individual with experience in social media management, content creation, and marketing strategy — not simply execution — who understands how thoughtful marketing directly supports real estate sales and advisor growth.

Your Impact

As a key member of our regional support team, you will create the operational and marketing infrastructure that allows advisors to focus on serving clients at the highest level. Your work will directly influence agent productivity, brand visibility, and the overall market presence of William Pitt Sotheby’s International Realty on the shoreline of Connecticut.

You will play a meaningful role in elevating both our advisors’ personal brands and the company’s regional footprint through consistent, high-quality digital marketing and thoughtful operational support.

Essential Responsibilities

Technology & Systems Support

• Serve as the first point of contact for technology needs across regional offices
• Troubleshoot hardware, software, and platform issues to maintain smooth daily operations
• Assist advisors in effectively using company CRM systems, marketing platforms, and digital tools

Social Media & Digital Marketing

• Support company and advisor social media presence across Instagram, Facebook, and relevant platforms
• Create, schedule, and publish engaging content, including property marketing, brand storytelling, community features, and advisor promotion
• Guide advisors in strengthening their own social media strategies and online visibility
• Monitor engagement and performance metrics and recommend improvements
• Stay current on platform updates, trends, and best practices

Marketing Coordination

• Advise agents on marketing opportunities while ensuring adherence to Sotheby’s International Realty brand standards
• Collaborate with corporate marketing and design teams on print and digital campaigns
• Coordinate elevated property marketing initiatives reflective of the luxury marketplace
• Assist in developing presentations, promotional materials, and strategic campaigns

Operational & Administrative Support

• Support daily operations in the Old Lyme office
• Maintain organized processes that support agent productivity and office efficiency

Cross-Office Consistency

• Uphold consistent operational and marketing standards across all regional offices
• Ensure cohesive brand representation across platforms and locations

Qualifications for Success

• Proven experience managing business or brand social media accounts
• Strong knowledge of Instagram, Facebook, scheduling platforms, and basic analytics
• Proficiency in Canva
• Excellent written and verbal communication skills
• Strong technical aptitude with the ability to troubleshoot systems and platforms
• Exceptional organization and multitasking skills
• Detail-oriented and deadline-driven
• Ability to coach non-technical users with patience and clarity
• Real estate marketing experience preferred but not required

Ideal Candidate Profile

You are a proactive self-starter who enjoys balancing creativity with operational execution. You are comfortable shifting between solving a technical issue for an advisor, coordinating a listing launch, and developing a strategic social media campaign. You understand that in modern real estate, marketing visibility and operational excellence are inseparable from sales success.

You take ownership, anticipate needs before they arise, and find satisfaction in helping others perform at a higher level.

About the Opportunity

This is an opportunity to join a company committed to excellence in one of New England’s most distinctive luxury markets. You will have the ability to make a measurable impact on regional growth, advisor success, and brand presence while working within one of the world’s most respected real estate networks.