Consumer Insights Director USA

Job Introduction

We have an exciting opportunity to shape how we understand and connect with consumers across the USA. As Consumer Insights Director, USA, you’ll lead the consumer and shopper insights agenda for our USA Marketing team, helping brands grow by turning insight into action. This is a highly visible role where your thinking will influence brand strategy, innovation priorities and investment decisions. Working closely with USA and Global Brand teams, you’ll bring together consumer understanding, category context and marketing science to ensure our plans are grounded in what truly matters to people. If you’re passionate about unlocking growth through insight and enjoy partnering with senior stakeholders, this is a chance to make a real impact.

Main Responsibilities

You’ll shape how our USA brands truly understand and connect with consumers. Leading the consumer and shopper insights agenda, you’ll turn curiosity into clarity and insight into action, ensuring marketing plans, innovation choices and investment decisions are grounded in what really matters to people. By owning both bespoke and syndicated research, you’ll bring a rich understanding of consumers, categories and culture into brand planning.

You’ll champion marketing effectiveness, helping teams learn faster and make smarter choices by showing what drives real business impact. As a trusted partner to senior leaders and global teams, you’ll bring fresh thinking, challenge assumptions and highlight opportunities that help fuel brand growth.

Our Ideal Candidate

You’re a seasoned consumer insights leader with a minimum of 12 years of relevant insights experience, a strong results-oriented mindset and the ability to turn insight into impact. You bring experience on the client-side, preferably from the beverage or spirits industry but not essential. Comfortable influencing at senior level, you bring clarity, confidence and storytelling expertise to help teams make better decisions. You combine analytical rigor with curiosity about culture, trends and future behaviors, and enjoy working collaboratively across local and global teams. Above all, you’re motivated by using insight to drive brand growth and meaningful business outcomes. The salary range for this role, based out of our NYC office, is $191,964 - $220,000.

About William Grant & Sons

A HOME FOR RARE CHARACTERS

William Grant & Sons: a home where Rare Characters thrive.

We value every employee for their rare character, distinctive skills, experience and perspectives. Every one of our colleagues has a role to play in helping us to achieve our growth ambitions. At William Grant & Sons, our vision is to be A home where rare characters thrive. We value all colleagues for their rare character, distinctive skills, experience and perspectives. Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We strive to create an environment where we can all be our best and bring our whole selves to work

.We celebrate diversity and are committed to creating an inclusive workplace for the benefit of our employees, our products, and our community. We’re proud to provide equal opportunity to all applicants regardless of race, color, religion, marital status, age, national origin, sex, gender, gender identity or expression, sexual orientation, pregnancy, status as a parent, national origin, physical or mental disability, veteran status, family medical history or genetic information, or any other characteristic protected by applicable law

.OUR AGILE WORKING PHILOSOPHY

Your agile working philosophy is to “Have your best work day everyday”

.Built on trust, we empower our rare characters to have their best work day every day. Where flexibility and positive working experiences help employees to feel connected and release potential across our teams

.We are open to discussing possible agile/flexible working options as part of the recruitment process

INCLUSIVE RECRUITMENT PROCESS

Diversity & Inclusion is at the heart of how we do things at William Grant & Sons, fully aligned to our purpose and our company values. We want to ensure that our recruitment process is inclusive. If you have any questions or need some support with your application we’d love to hear from you. So please get in touch with our HR team at recruitment.enquiries@wgrant.com

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