What are the responsibilities and job description for the Marketer / Hospital Liaison position at Wilkinson Residential Health Care Facility?
Experienced Marketer / Hospital Liaison: Join Our High-Performing Team in Amsterdam NY
Wilkinson Residential Health Care Facility, a well-established skilled nursing facility in Amsterdam NY is seeking a dynamic, results-driven Marketer / Hospital Liaison to join our team. We are dedicated to providing high-quality, compassionate care and offer a competitive, supportive, and collaborative work environment. This strategic role is essential for driving quality census growth, maintaining strong referral relationships, and upholding our position as a leader in senior care.
Job Overview & Key Responsibilities
The ideal candidate will combine strategic marketing with critical liaison work, ensuring appropriate and seamless admissions.
Hospital Liaison & Admissions Strategy
Clinical & Financial Vetting (Mandatory Skill): Utilize expert knowledge of insurance, payor sources (Managed Care, Medicare), and clinical documentation (e.g., PRI) to thoroughly vet all referrals. This ensures financial viability and clinical appropriateness for our residents.
Referral Source Management: Develop and maintain strong, professional relationships with hospital social workers, case managers, nurse managers, physicians, and community organizations to generate high-quality referrals.
Collaboration: Work closely with the Admissions, Clinical, and internal teams to ensure a seamless transition for new residents.
Marketing & Business Development
Strategy & Execution: Develop and execute comprehensive marketing plans to promote our nursing home services, emphasizing our unique benefits
Digital Presence: Utilize online platforms and social media to enhance our digital presence and engage with potential residents and their families
Outreach & Events: Plan and execute professional events (virtual and in-person) to showcase our facility and foster connections
Market Intelligence: Conduct market research to stay informed about industry trends, competitor activities, and demographic shifts
Compensation and Benefits
We are committed to being a top-paying facility and providing a rewarding professional environment.
Compensation: Competitive salary ranging between $60,000-$75,000 depending on experience and outcomes
Financial Future: Retirement options with generous company matching
Health & Wellness: Health plan, Dental, and Vision insurance
Growth: Professional development opportunities
Time Off: Generous Paid Time Off (PTO) and paid holidays
Work Culture: Frequent employee appreciation events and a supportive, collaborative, and friendly professional atmosphere with a GREAT leadership team
Required Qualifications
Candidates must demonstrate proficiency in the following areas:
Proven experience in healthcare marketing, preferably in the senior care or nursing home industry
Expert understanding of payor sources, including Managed Care, Medicare, and commercial plans, and the ability to interpret clinical tools
Established connections and professional rapport with local hospital discharge teams
Exceptional skills in professional communication, sales, marketing, organization, and time management
Ability to work independently and collaboratively within a team
Knowledge of healthcare regulations and compliance
Schedule and Setting Details
Job Type: Full-Time
Schedule: Monday–Friday, Day/Evening Shifts, with required weekend availability to cover referral needs and events
Work Settings: Mostly on the road visiting hospitals, assisted living facilities, specialty offices, and more!
Specialty: Geriatrics
Equal Opportunity Employer (EOE): Wilkinson Residential Health Care Facility is an EOE. We are committed to providing an inclusive and welcoming environment for all applicants and do not discriminate based on legally protected characteristics.
Apply Now! We invite qualified candidates to submit a resume or visit our facility. Walk-ins Welcome!
Salary : $60,000 - $75,000