Senior Brand Manager

●      Lead the go-to-market strategy for new product launches and key initiatives across wholesale and on-premise

channels.

●      Develop and manage annual sales and marketing calendars to align programming across marketing, sales, and

distributor teams.

●      Build and execute wholesale marketing programs, promotions, and incentives designed to drive distribution,

velocity, and visibility.

●      Ensure consistent brand storytelling and execution across trade materials, activations, and field marketing

efforts.

●      Identify, negotiate, and secure sponsorships and partnerships that align with brand and business objectives.

●      Lead planning and execution of large-scale events, festivals, and experiential activations.

●      Manage all partner relationships, budgets, and deliverables from negotiation through post-event recap.

●      Collaborate with Sales, Creative, and Digital teams to integrate event and sponsorship programming into

broader brand campaigns.

●      Develop content, collateral, and promotional assets that bring activations to life and maximize earned media

value.

●      Cultivate strong relationships with key accounts and distributor partners to expand visibility, support

programming, and strengthen market execution.

●      Partner with distributor sales reps on programming, incentives, and education to ensure alignment with brand

priorities.

●      Support sell-in efforts with presentations, activation plans, and promotional tools for top accounts.

●      Track and report marketing KPIs across trade programs, sponsorships, and activations.

●      Deliver sponsorship recaps, ROI analyses, and recommendations for improvement.

●      Monitor competitor and category activity to inform strategy and identify opportunities for growth.

●      Manage marketing budgets across wholesale, sponsorship, and event programs, ensuring effective spend

allocation and ROI.

●      Oversee project timelines, contracts, and vendor relationships to ensure seamless, on-brand execution.

●      Retail Collaboration: Coordinate with the Retail Brand Manager to align event programming and seasonal

launches between retail and wholesale channels.

●      Distributor & Account Support: Cultivate relationships with distributors and key accounts, providing

programming, sell-in materials, and activation support.

●      Content & Collateral: Direct the design, sourcing, and distribution of sales collateral, POS materials, and event

assets.

●      Field & Trade Marketing: Partner with sales teams to align field activation, education, and brand execution.

Other Responsibilities (valuable, but tertiary)

●      Monitor competitor and category activity across wholesale and experiential channels to inform strategy.

●      Represent Wilding Brands at trade shows, festivals, and distributor events as needed.

●      Identify and develop opportunities for cross-brand partnerships and co-branded activations.

●      Provide administrative support including program tracking, budget management, and asset coordination.

●      Alignment of brand priorities across marketing, sales, and distributor partners.

●      Growth in distribution, velocity, and visibility of key SKUs.

●      Successful execution and ROI of events, sponsorships, and activations.

●      Positive feedback from distributor, account, and partner stakeholders.

●      Consistency and impact of Wilding’s brand presence across all market touchpoints.

●      Bachelor’s degree in Marketing, Business, Communications, or related field.

●      4–6 years of experience in brand management, trade marketing, or experiential marketing (beverage, CPG, or

lifestyle industry preferred).

●      Strong understanding of distributor networks, key account dynamics, and sponsorship negotiation.

●      Proven success in developing marketing programs that deliver measurable results.

●      Excellent organizational, communication, and presentation skills.

●      Ability to travel as needed for events, activations, and distributor market visits.

Passion for the craft beverage industry and building independent, experience-driven brands.