Copywriting Intern

About Wildflower Health

Wildflower Health is a leading provider of digital health solutions, focused on improving maternal health, family wellness, and overall healthcare outcomes. By blending innovative technology with compassionate care, we aim to empower families and individuals with personalized tools and support. Our mission is to make healthcare more accessible, equitable, and data-driven, enhancing lives across the globe.

We are seeking a motivated, creative, and detail-oriented Content Strategy & Copywriting Intern to join our growing marketing team. This is an exciting opportunity for someone passionate about health and wellness content, digital marketing, and impactful storytelling in the healthcare space.

Responsibilities

• As a Content Strategy & Copywriting Intern at Wildflower Health, you will:
• Content Creation: Write clear, engaging, and informative content for our website, blog, email newsletters, and social media channels. Focus on topics such as maternal health, digital health, family wellness, and health equity.
• SEO Optimization: Ensure that all content is optimized for SEO, working alongside the marketing team to identify relevant keywords, improve rankings, and drive organic traffic.
• Brand Voice: Help maintain Wildflower Health’s brand voice across all written content. Write in a way that reflects our compassionate, approachable, and expert tone, while also educating and empowering our audience.
• Research & Strategy: Conduct research on industry trends, healthcare innovations, and maternal health topics to create data-backed, relevant content. Assist in shaping content strategy based on audience needs and business goals.
• Content Planning: Support the content calendar by brainstorming new content ideas, collaborating with the marketing team, and ensuring timely delivery of content across platforms.
• Content Editing & Proofreading: Edit and proofread all content to ensure it is error-free, consistent with brand guidelines, and engaging for our target audience.
• Collaborate Across Teams: Work closely with the marketing, product, and design teams to ensure all content aligns with company objectives and resonates with our users.
• Analytics Tracking: Help analyze the performance of written content and contribute to reports on content engagement and impact, suggesting ways to improve.
  
  

Qualifications

• Academic Background: Currently pursuing a degree in English, Journalism, Marketing, Communications, Public Health, or a related field (or equivalent experience).
• Writing Skills: Strong writing, editing, and proofreading skills with the ability to produce high-quality content that resonates with a diverse audience.
• Passion for Health & Wellness: A genuine interest in healthcare, digital health, and maternal/family wellness. Previous experience in health-related content writing is a plus, but not required.
• SEO Knowledge: Familiarity with SEO best practices and tools (Google Analytics, SEMrush, Moz, etc.) to enhance content visibility and engagement.
• Communication Skills: Strong written and verbal communication skills. Ability to express complex health topics in a clear, accessible way for a general audience.
• Organizational Skills: Detail-oriented with the ability to manage multiple projects, meet deadlines, and maintain a high standard of work.
• Tech-Savvy: Comfortable with content management systems (e.g., WordPress, HubSpot), Google Docs, and project management tools (Trello, Asana, etc.).
• Team Player: Ability to collaborate effectively with cross-functional teams, from designers to developers and healthcare experts.
  
  

Why Intern at Wildflower Health?

• Impactful Work: You’ll contribute to projects that improve lives, from empowering families with health tools to making maternal healthcare more accessible and equitable.
• Mentorship & Learning: Gain exposure to the digital health industry and work closely with a team of professionals who are passionate about using technology to solve real-world healthcare problems.
• Creative Freedom: Bring your ideas to the table and help shape the content strategy that drives Wildflower Health’s digital presence.
• Flexible Work Environment: Enjoy the flexibility of remote work and a supportive, collaborative team atmosphere.