Digital Marketing Specialist

Wilderness Resort in Wisconsin Dells, Wisconsin is America's Largest Waterpark Resort! The Wilderness provides a fun, safe, and memorable experience to not only our guests but our employees as well! We are a family-owned resort that takes pride in ensuring guest satisfaction as well as treating our employees like family. We strive for excellence within our resort and hope to create a long-lasting positive influence on the employees that join on our team.
Join the Wilderness Family for a rewarding employment experience! #WeAreFamily
The Wilderness Resort is seeking hardworking, dependable, enthusiastic, customer service driven individuals to join our fast-paced team! Employees have access to great benefits, amenity usage, and so much more!
As the Digital Marketing Specialist, you are responsible for creating engaging written, graphic, and video content for company websites, social media platforms, and other digital assets. Your role includes maintaining and updating website content across all company divisions while staying informed on the latest marketing and social media trends.
You will utilize your skills in copywriting, graphic design, and WordPress website management to deliver high-quality, creative materials that align with company goals. Knowledge of HTML, CSS, PHP, and JavaScript is beneficial. You are expected to manage multiple projects efficiently, prioritize tasks, and adapt quickly to changing needs.
Your position also involves implementing and supporting digital marketing strategies, including SEO, PPC, and branding initiatives. Strong abilities in layout design, photography, and videography, as well as a solid understanding of online technologies, social media platforms, and digital vendors, are essential. A commitment to accuracy, quality, and timely project completion is key to success in this role.

• This is position is on-site/in-office only*

ESSENTIAL DUTIES AND RESPONSIBILITIES: This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time.

• Maintaining and creating content for company websites (WordPress experience preferred).
• Creating and managing company email marketing campaigns and strategies.
• Researching, innovating, and presenting new marketing platforms and strategies.
• Maintaining and updating internal TV displays and external digital signage advertisements.
• Developing engaging digital content, including videos and graphics, in alignment with marketing campaigns.
• Utilizing Google Analytics, Google Ads, and other relevant tools to track performance and improve reach.
• Collaborating with team members on creative projects, from brainstorming new ideas to executing campaigns within set deadlines and budgets.
• Staying informed on emerging social media sites, web technologies, and digital marketing trends, and implementing new strategies to enhance current campaigns.
• Working with all departments to ensure consistent and accurate information is communicated across all marketing materials.
• Being available to work holidays, evenings, and weekends as needed.
• Performing all other duties as assigned by management.

EDUCATION and/or EXPERIENCE:
Bachelor's degree (B. A.) from four-year College or university in Marketing or Advertising; or one to four years related experience and/or training; or equivalent combination of education and experience.

LANGUAGE SKILLS:
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.

MATHEMATICAL SKILLS:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

REASONING ABILITY:
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

QUALIFICATIONS:

• Ability to work independently with minimal supervision.
• Knowledge of food and beverage menus
• Well-organized and detail-oriented
• Able to efficiently handle multiple tasks and responsibilities
• Proficient in operating office equipment, including computer, voicemail, copier, and calculator
• Strong understanding of company policies and procedures
• Working knowledge of resort amenities, room layouts, and general golf knowledge
• Punctual, well-groomed, and efficient in completing assigned duties
• Adheres to all resort and office policies and standard operating procedures
• Demonstrates professionalism and maintains a positive attitude

PHYSICAL DEMANDS:Physical Activities:

• While performing the duties of this job, the employee is required to:
• Regularly stand, walk, sit, use hands to finger, handle or feel, and talk or hear.
• Frequently reach with hands and arms.
• Occasionally climb, balance, stoop, kneel, and crouch.

Lifting Activities:

• While performing the duties of this job, the employee is required to:
• Regularly lift and/or move up to 10 pounds.

Vision Requirements:
Specific vision abilities required by this job include close, distant, color vision, peripheral and depth perception, and ability to adjust focus.

Noise Levels: Moderate

• Wilderness Resort is an Equal Opportunity Employer*