Director of E-Commerce

Director of E-Commerce

Location: Mt. Angel, OR
Schedule: Hybrid (1–2 days/week onsite)
Travel: 20–30%

Key Responsibilities:

Digital Platform & Merchandising

• Develop and execute digital merchandising strategies that complement the in-store experience.
• Implement and manage an "endless aisle" solution to expand online product availability.
• Own website user experience, navigation, search functionality, and overall site performance.

Omnichannel Experience

• Design and launch Buy Online, Pick Up In Store (BOPIS) across all retail locations.
• Create seamless integration between online and physical retail experiences.
• Partner with Operations and Store Leadership to ensure smooth fulfillment and pickup processes.
• Develop strategies to increase in-store traffic through digital touchpoints.

Performance, Optimization & Analytics

• Lead conversion rate optimization through testing, analysis, and continuous improvement.
• Establish and monitor KPIs, including conversion rate, average order value, cart abandonment, and customer lifetime value.
• Implement analytics frameworks to understand customer behavior and guide strategic decisions.
• Deliver regular reporting to executive leadership.
• Collaborate with Marketing to evaluate campaign effectiveness and traffic sources.

Customer Data & Technology

• Lead the selection and implementation of a Customer Data Platform (CDP).
• Develop customer segmentation strategies for personalized marketing and merchandising.
• Ensure customer data integration across web, mobile, in-store systems, and customer service channels.
• Maintain compliance with data privacy regulations and data governance best practices.

Team Leadership & Collaboration

• Build and manage a high-performing e-commerce team.
• Partner closely with Marketing on acquisition, promotions, and digital strategies.
• Collaborate with IT, Operations, Merchandising, and Store Leadership on omnichannel initiatives.
• Manage external vendors, technology partners, and agencies.
• Champion digital-first thinking across the organization.

Strategic Planning

• Develop a multi-year e-commerce roadmap aligned with company growth objectives.
• Identify and evaluate emerging technologies and trends in retail and agriculture e-commerce.
• Manage e-commerce budget and recommend investment priorities.
• Strengthen competitive positioning in the online farm supply marketplace.

Required Qualifications:

Experience

• 7 years of progressive e-commerce experience, ideally in retail or multi-location environments.
• Proven success launching or scaling an e-commerce business.
• Experience with omnichannel strategies, including BOPIS implementation.
• Experience with customer data platforms and marketing technology ecosystems.
• Background in conversion rate optimization and digital analytics.

Technical Skills

• Strong understanding of e-commerce platforms and integrations.
• Proficiency with analytics tools (Google Analytics, Adobe Analytics, etc.).
• Knowledge of UX best practices and site search optimization.
• Familiarity with ERP and inventory management systems.
• Understanding of CRM systems and marketing tools.

Leadership & Business Skills

• Strong project management skills with experience leading cross-functional initiatives.
• An analytical and data-driven decision-making approach.
• Excellent communication and influencing skills across all organizational levels.
• Strategic thinker with strong execution capabilities.
• Budget management or P&L experience preferred.

Preferred Qualifications:

• Experience in farm supply, agricultural retail, or rural lifestyle industries.
• Knowledge of B2B and B2C e-commerce models.
• Marketplace management experience (Amazon, eBay, etc.).
• Experience with mobile app development or optimization.
• Familiarity with agricultural products and seasonal buying patterns.

Education

• Bachelor's degree in Business, Marketing, E-Commerce, or related field required.
• MBA or advanced degree preferred.

Competencies

• Entrepreneurial mindset with the ability to build new capabilities.
• Customer-centric problem-solving approach.
• Adaptability and comfort with ambiguity.
• Collaborative leadership style.
• Results-oriented with strong accountability.
• Innovation-driven with a willingness to test and learn.

Location & Travel

• Hybrid role with 1–2 days/week onsite in Mt. Angel, Oregon.
• Travel to store locations required (approximately 20–30%).
• Ability to visit locations across our three-state footprint.

Benefits

• STIP Eligible
• Medical, dental, and vision health insurance
• Profit Sharing Program
• 401K Retirement Plan up to 6% Employer Match
• Employee Assistance Program
• Long-term disability and Life/AD & D Insurance
• Generous Employee Discount
• Tuition Reimbursement
• On-Demand Pay
• Holidays and paid time off.