Assistant Director of Marketing

Assistant Director of Marketing

Location: Wilbraham, MA (onsite)

Post Date: July 8, 2026

Reports to: Director of Marketing & Communications

THE OPPORTUNITY

Wilbraham & Monson Academy (WMA) seeks a creative, energetic and experienced professional for the role of Assistant Director of Marketing. This position leads and assists in the creation and execution of all marketing and social media projects that promote the Academy to prospective students.

DUTIES AND RESPONSIBILITIES

Marketing Campaigns

Primary responsibility is to develop, collaborate and implement marketing campaigns to promote the Academy on a local, regional and national level. Responsibilities include collaboration with the Dean of Enrollment Management and the Advancement Office.

Social Media Management

Administrator of Academy social media platforms (Facebook, Instagram, X, YouTube, LinkedIn); supervise the development and implementation of traditional and social media strategies to promote the Academy to prospective students.

Brand Management and Messaging

Will be active and consistent using the Academy Style Guide to strengthen and manage the brand throughout all responsibilities.

Videography and Photography

Contribute to photography and video needs, including creation of social media and marketing projects. Assist or lead in video and photo project management.

Academy World Magazine

Collaborate as Associate Editor of Academy World, WMA's biannual alumni publication; attend editorial board meetings, contribute as a writer and assist in the editing process of the publication.

"The Bell" Yearbook

Co-lead the student-centered creation and production of The Bell, the Academy's annual yearbook.

Student Advisor

Will also serve as a dedicated advisor to a group of 6–7 students.

QUALIFICATIONS

Education

Bachelor's degree in Marketing or related field required.

Experience

•    2–3 years of experience in a marketing or related field.

•    Previous experience (or attendance) at an independent school is preferred.

Required Technical Knowledge

Must have working knowledge of:

•    Social Media Platforms and Management tools: Facebook, Instagram, X, YouTube, Canva and Later

•    Google Suite: Gmail, Docs, Sheets, Calendar and Slides

•    iMovie and other video editing software

•    Word, Excel, PowerPoint, word processing, PDF creation and presentations

Skills, Abilities & Specialized Knowledge

•    Familiarity with marketing principles, brand management and digital media strategy.

•    Strong interpersonal, communication, analytical and organizational skills.

•    Ability to balance multiple priorities and manage seasonal workload variations.

•    Flexibility to work evenings and weekends for marketing responsibilities, as needed.

Personal Characteristics

•    Professional demeanor with ability to represent WMA positively to marketing constituencies.

•    Results-oriented with focus on institutional brand advancement.

•    Collaborative approach with ability to work effectively within and across departments.

•    High energy and enthusiasm for working in a dynamic, multifaceted role.

RESIDENTIAL LIFE RESPONSIBILITIES

If living on campus, employees are asked to provide 1 night a week & 1 weekend a month of dorm supervision.

If living off campus, employees are asked to provide 4 weekends a year of activity duty/supervision.

PHYSICAL REQUIREMENTS

Ability to move around a multi-building campus, including traversing long distances, using stairs, navigating outdoor environments, and uneven terrain. Ability to bend, stoop, kneel and reach above the head or below the waist. Must be able to lift, push, pull, or move materials and equipment weighing up to 35 pounds. Capable of standing and sitting for extended periods of time. Must be able to communicate effectively and visually observe and assess activities and inspect equipment, as well as the ability to use hands and fingers to operate office machinery.

EQUAL OPPORTUNITY EMPLOYER

It is our policy to prohibit discrimination and harassment of any type and to afford equal employment opportunities to employees and applicants, without regard for race, creed, religion, national origin, sex (including sexual orientation, gender identity, or expression), and pregnancy, age, physical or mental disability, genetic information, or veteran status. WMA values diversity and encourages candidates from all backgrounds to apply.

ACCOMMODATION

External and internal applicants, as well as position incumbents who become disabled as defined under the Americans with Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by the Administration on a case-by-case basis.

JOB TYPE

Full-Time, Salaried Exempt. Salary Range: $60,000-$80,000. This is a 12-month position.

The Director of Marketing should expect to be in the office during academic year workdays and during the summer-hours workday for the equivalent of full-time presence. This position comes with four weeks of paid vacation each year, which must be approved in advance by the Director of Marketing & Communications.

APPLICATION PROCESS

Please email your cover letter and resume directly to HRTeam@WMA.us and rheld@wma.us, with the subject Assistant Director of Marketing. Applications are reviewed on a rolling basis.