Marketing and Business Development Specialist

Summary

If you are seeking hands‑on experience across both marketing and BD functions and looking for opportunities to take ownership of projects, come join our team at Wiggin & Dana! We can promise you a collegial working environment that encourages creativity, innovative thinking, and professional development.

The Marketing & Business Development Specialist will support the growth of our brand, pipeline, and partnerships, with a specific focus on the NY office and market, which covers a variety of practice areas. You’ll work closely with senior team members and the partnership to execute strategies that strengthen our presence and drive new business opportunities.

The successful candidate must be self-motivated and detail-oriented, with a high energy level and the ability to be agile and flexible.

Job Duties

The following are essential job duties and responsibilities of the Marketing and Business Development Specialist. This list is not exhaustive, and other duties may be assigned as necessary.

• Serve as on-the-ground point of contact for our growing New York office
• Organize and support client events, seminars, and webinars
• Update and coordinate submissions of professional rankings information, nominations and surveys.

• Assist in developing proposals, pitch decks, and RFP responses
• Maintain updated marketing materials and track experience/matters
• Assist BD director(s) in implementing internal and external business development activities.

• Coordinates with members of the team on cross-practice efforts for cross-selling initiatives.

• Assists with the editing, layout and production of firm and practice group marketing materials (client electronic alerts and updates).
• Develop website content, newsletters, brochures, and other external communication pieces related to relevant practices and geographic initiatives.
• Conduct research on target markets, competitors, and potential clients
• Track marketing expenditures and compile reports with analysis and recommendations
• Maintain CRM and business development marketing mailing lists.
• Other responsibilities as necessary.

Requirements

Education: Bachelor's degree, preferably in marketing, communications, public relations, or journalism or equivalent experience.

Experience: Minimum 3-5 years’ experience in marketing and business development in a professional services environment. Previous experience at a law firm is preferred.

Knowledge/Skills and Abilities:

• Strong written and verbal communication skills.
• Strong organizational skills and a basic understanding of law firm practice.
• Demonstrated ability to prioritize and balance competing demands and meet deadlines in a fast-paced professional environment.
• Strong interpersonal skills and ability to build relationships with a wide range of individuals with differing opinions and diverse personalities.
• Highly organized, proactive, and engaging, with a strong focus on customer service.
• Ability to thrive in a collaborative, creative, entrepreneurial, team-based culture.
• Ability to be practical and focused while thinking creatively and completing tasks in a timely manner.
• Demonstrated maturity and good judgement; can keep confidentiality
• Working knowledge of MS Word, Excel, PowerPoint, and Outlook required. Knowledge of CRMs, email software and proposal software a plus.
• Ability to work in a hybrid remote/office environment.

The target base pay range for this role in New York is $75,000-$90,000 and is dependent on experience and other relevant factors, including geography.