What are the responsibilities and job description for the Social Media Manager position at Wicked Creative?
Social Media Manager | Wicked Creative
For 20 years, Wicked Creative has shaped the stories behind some of Las Vegas' most talked-about restaurants, resorts, nightlife, spirits brands and entertainment experiences.
We're looking for a social media manager who thinks like a strategist, creates like a storyteller and knows how to drive ROI through ads. You'll build smart, results-driven social programs for brands people actually want to follow, partner with creators and collaborators who amplify our clients' reach and turn engagement into measurable business results.
What You'll Do
Lead the strategy
- Build and execute social media strategies tied directly to each client's business goals
- Research audience behavior, competitor activity and emerging trends to find opportunities before everyone else does
- Set clear objectives, track performance and report on KPIs in a way clients understand and value
Drive collaborations
- Identify, pitch and manage partnerships with influencers, creators and complementary brands
- Develop co-branded campaigns, cross-promotions, giveaways and activations that expand reach and build buzz
- Work hand in hand with our PR team to turn media coverage, openings and events into social moments
- Collaborate with client marketing, sales and venue teams to keep every brand voice consistent
Own paid social
- Plan, build and optimize paid campaigns across Meta, TikTok and other platforms
- Manage budgets, audience targeting, creative testing and retargeting to maximize results
- Analyze campaign performance and turn data into smarter spending decisions
Create and connect
- Produce original, platform-native content daily, including copy, photos, short-form video and Reels
- Engage with followers, respond to comments and messages promptly and monitor reviews
- Keep profiles polished and on brand, from cover images to highlights and bios
- Stay ahead of new platform features, tools and trends, and bring fresh ideas to the table
Experience Requirements
- Two to four years of experience as a social media manager (agency experience a plus)
- Hands-on experience running paid social campaigns, including Meta Ads Manager
- A proven track record of building and managing influencer or brand partnerships
- Sharp, versatile copywriting skills and a strong eye for visual content
- Ability to shoot and edit short-form video
- Working knowledge of analytics tools, SEO and Google Analytics
- Familiarity with design tools such as Canva or Adobe Creative Suite
- Passion for hospitality, entertainment, dining or nightlife is a big plus
- Bachelor's degree in public relations, journalism, communications or a related field
How to Apply
Qualified applicants will provide a portfolio with links and samples of work. A test will measure creative and tactical capabilities.
Job Type: Full-time
Pay: From $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Work Location: In person
Salary : $75,000