What are the responsibilities and job description for the Chief Operating Officer position at WHYTE?
About The Role:
- We're a fast-growing ecommerce brand doing $3M in annual revenue and we're looking for a hands-on COO to help us scale to the next level. This is a player-coach role- you'll be building systems and processes while still rolling up your sleeves to get things done. If you thrive in lean, scrappy environments and love turning operational chaos into clarity, we want to hear from you.
- What you'll own
- End-to-end fulfillment operations — including 3PL relationships, shipping carriers, and inventory management
- Day-to-day team management across customer service, operations, and warehouse functions
- Our tech stack (Shopify, ERP, helpdesk tools) and identifying automation opportunities
- Customer experience standards — CS policies, returns/refunds processes, and escalation handling
- Operational KPIs including COGS, fulfillment costs, margins, and CAC — with weekly reporting to the CEO
- Vendor and supplier relationships — contracts, lead times, and supply chain resilience
- Building the SOPs and org structure that get us from $3M to $10M
What we're looking for
- 3–7 years of operations experience, ideally at a DTC or ecommerce company
- Proven track record building and managing small teams
- Comfort with ecommerce tools — Shopify, 3PL platforms, WMS, and similar systems
- Strong analytical mindset — you're comfortable in spreadsheets and love a good dashboard
- Experience managing supplier and vendor relationships
- A bias for action and the ability to move fast without breaking things
Compensation:
Base salary:
$100-200k
Why join us
- Real ownership — you'll have a direct line to the CEO and a seat at the table on every major decision
- A business with strong fundamentals and room to grow
- Flexibility and autonomy — we care about results, not hours logged
- The chance to build something from the ground up and grow into a true executive role
Salary : $100,000 - $200,000