What are the responsibilities and job description for the Graphic Designer position at Whoop?
At WHOOP, we’re on a mission to unlock human performance and healthspan. As a Graphic Designer, you’ll play a key role in bringing our brand to life across high-impact, performance-driven channels. From lifecycle email journeys to paid social and display campaigns, you’ll create work that translates the WHOOP brand into visually engaging, conversion-focused design across email and paid channels.You’ll collaborate closely with Marketing, Growth, and Web teams to deliver best-in-class design that supports acquisition, retention, and brand storytelling across digital touchpoints.
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Design and execute high-performing creative for email and paid marketing (campaigns, lifecycle flows, product launches, and promotions)
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Create compelling paid media assets across social, display, and other digital platforms, with a strong understanding of performance marketing principles
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Translate performance data into creative decisions, analyzing what’s working, what’s not, and why
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Think idea-first while aligning all creative to clear business objectives and KPIs
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Collaborate cross-functionally with Growth, CRM, and Marketing teams to concept and iterate on creative that drives results
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Continuously test, learn, and optimize creative based on performance data and insights
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Ensure all designs are responsive, accessible, and optimized across devices and platforms
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Maintain and evolve design systems, best practices toolkits, and templates for email and paid media to ensure consistency and scalability
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Manage production-ready files and handoff, ensuring accuracy across formats and platforms
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Apply strong attention to detail across typography, layout, and visual hierarchy, particularly in conversion-focused environments
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Contribute to a high-performing, collaborative creative culture
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3 years of experience in digital design, with a strong focus on email and/or paid media within an agency or in-house team
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Proven experience designing for performance marketing channels, with an understanding of how creative drives conversion
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Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
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Experience designing and building email templates (e.g., understanding of email design best practices, responsiveness, and platform constraints)
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Familiarity with platforms and workflows related to email and paid media (e.g., CRM tools, ad managers, testing frameworks)
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Strong understanding of responsive design, UX principles, and conversion-focused design thinking
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Ability to manage multiple projects, iterate quickly, and work in a fast-paced environment
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Curiosity to understand what creative resonates with which audiences and why
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A portfolio demonstrating both strong design craft and performance-oriented thinking
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Familiarity with AI tools and a willingness to experiment to improve efficiency and output
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High attention to detail, organization, and file management
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Interest in fitness, health, or performance is a plus
Open to considering candidates in Boston and work out of our HQ, or work remotely in New York.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility
The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $60,000 - $85,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.
Salary : $60,000 - $85,000