What are the responsibilities and job description for the Business Analytics Manager (Lifecycle Marketing) position at Whoop?
At WHOOP, we're on a mission to unlock human performance. As we scale, how and when we communicate with our members is critical to driving engagement, retention, and long-term value.
We are hiring a Business Analytics Manager (Lifecycle Marketing) to partner closely with Lifecycle Marketing (LCM) as a strategic thought partner in maximizing the impact of our member communications. This role operates at the intersection of Lifecycle Marketing, Growth, Product, and Data Science. It is ideal for a highly analytical and strategically minded operator who understands customer behavior at a deep level and can translate complex data into clear, actionable direction. This person will play a critical role in shaping how WHOOP communicates with its members - balancing engagement, monetization, and product adoption to maximize lifetime value.\n-
Partner with Lifecycle Marketing leadership to define who we communicate with, what we say, and when we say it across the member lifecycle to drive retention, engagement, and monetization.
-
Build frameworks that connect lifecycle marketing efforts to measurable business outcomes and inform strategic decision-making.
-
Evolve and scale existing testing frameworks, bringing greater structure, consistency, and strategic focus to experimentation.
-
Leverage emerging AI capabilities to improve targeting, personalization, and insight generation - while ensuring outputs remain grounded in rigorous measurement and business impact.
-
Establish effective ways of working between Analytics and Lifecycle Marketing to ensure efficient, high-quality output.
-
Be a thought partner to senior leadership, bringing clarity and structure to complex, ambiguous problems.
-
Lead and develop analysts, setting a high bar for analytical quality, rigor, and business impact.
-
Foster a culture of continuous improvement by pushing the team to think more strategically, move faster, and leverage new tools to elevate impact.
-
6 years of experience in Lifecycle Marketing Analytics, Growth Analytics, Product Analytics, or a similar role within a subscription, DTC, or consumer tech business.
-
Strong intuition for customer behavior and lifecycle dynamics; experience working on engagement, retention, or CRM/lifecycle marketing problems preferred.
-
Demonstrated ability to design and interpret experiments (A/B testing, causal inference) and translate results into business decisions.
-
Proven track record of influencing strategy through data and partnering with cross-functional stakeholders.
-
Strong analytical and problem-solving skills; ability to structure ambiguous problems into clear frameworks.
-
Advanced SQL proficiency required; experience with tools like Snowflake, dbt, or similar data environments preferred.
-
Strong communication skills and executive presence; able to clearly articulate insights and recommendations.
-
Player-coach mindset—comfortable both setting strategy and diving into the details.
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility
The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $150,000 - $180,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.
Salary : $150,000 - $180,000