Content Writer

Wholesome Goods, Inc. is a fast-growing e-commerce company with exciting brands in home goods, cosmetics, and pet care. We are seeking a talented, polished Content Writer to join our in-house team. The Content Writer will be responsible for executing online ad campaigns, including scripting, storyboarding, and shooting, as well as creating and managing social media content and calendars for various channels, including Meta, Instagram, TikTok, and AppLovin. The role also includes engaging with and managing our social media communities to foster brand loyalty and customer engagement.

The Content Writer will independently research industry-related topics (combining online sources, competitor content, interviews, and studies) to understand trends in our growing industry.

Projects include, but are not limited to, short-form and some long-form ad content for web/social media, as well as marketing promotions showcasing Wholesome Goods branded products. These projects also encompass BOFU, MOFU, and TOFU video ads, marketing promotions, social media content creation, community engagement, and the management of a cohesive social content calendar. The ideal candidate will be proficient in promotional scriptwriting, storyboarding, contractor relations, and multi-task management, as well as in developing and managing social media content and communities.

This role is an on-site position with one hybrid-remote day every week on Wednesdays.

Your Impact:

• Work with your manager(s) to develop, execute, and proof all scripts for new and existing video ad campaigns that will run on various social media platforms (Facebook Ads/Instagram, YouTube ads, TikTok, etc.).
• Work alongside an Ad Creative Designer to create storyboards using the AIDA marketing format, paying close attention to reasonable and necessary expenses (such as talent, props, and location).
• Plan and attend pre-production meetings with all necessary parties, including, but not limited to, your Pod, supervisors, our in-house production team, contractors, and talent.
• Coordinate with talent and contractors to assign necessary roles in the production process.
• Lead and manage projects from conceptualization to completion using interdepartmental applications to plan and organize (Asana, Discord, Milanote, Google Applications, etc.).
• Create, schedule, and manage social media posts and campaigns across multiple platforms.
• Develop and maintain a social content calendar to ensure consistent and strategic messaging.
• Monitor, manage, and engage with social media communities, responding to comments, questions, and feedback in line with the brand's voice.
• Identify customers’ needs and gaps in our ad and social content, and recommend solutions to their problems.
• Refer to the Marketing Brand guidelines for guidance on style, flow, and context.
• Keep your Pod and the team informed with current, up-to-date information, trends, and new ideas.
• Gather advertisement inspiration using social channels as well as on foreplay.co.
• Address feedback in an efficient & productive manner.
• Maintain assigned ROAS goal.
• Other duties as assigned.

General Expectations:

• Familiarity with Wholesome Goods’ brand image, products, and services.
• At least 2-3 years of experience with copywriting/content writing for websites, ads, or online content.
• Experience in social media content creation, social calendar management, and community engagement.
• A brag-worthy portfolio of written and/or social content.
• Strong interpersonal skills and willingness to communicate with contractors, colleagues, and management.
• Highly detail-oriented.
• Ability to work on multiple projects with different objectives simultaneously — problem-solving independently and in a team setting is a must.
• Excellent time management skills, including prioritizing, scheduling, and adapting as necessary.
• Proficiency with computers, especially writing and planning programs, such as Google Docs and scheduling tools.
• Enthusiastic, kind, sociable, articulate, and a team player.
• Has high emotional intelligence and can listen to, support, and encourage others.

Along with your resume, we encourage you to submit a portfolio or links to relevant writing samples that demonstrate your skills and experience. We're excited to see your best work!