What are the responsibilities and job description for the Marketing Coordinator position at Whoa Dough?
Whoa Dough is a fast growing CPG snack brand on a mission to make delicious gluten free, vegan, and allergen friendly treats more accessible to everyone. Our products are rapidly expanding across retail, airlines, schools, and e-commerce, and we’re looking for a creative, organized, and entrepreneurial Social Media & Community Coordinator to help grow the brand online and in the real world.
About the Role
This is a hands-on role for someone who lives and breathes social media, content, and community building. You’ll help create engaging content, grow our online audience, support influencer partnerships, manage community engagement, and assist with trade shows and brand events.
We’re looking for someone who is highly organized, creative, proactive, and excited to help build a rapidly growing food brand.
Content & Social Media
- Create and schedule engaging content across Instagram, TikTok, Facebook, YouTube Shorts, Pinterest, and Reddit
- Assist with short-form video creation, trend research, and influencer collaborations
- Help manage the social content calendar around launches, promotions, and campaigns
- Write captions and content that reflect Whoa Dough’s fun and energetic brand voice
- Monitor social trends, viral content, and emerging opportunities
Community & Influencer Engagement
- Engage with customers and online communities across social platforms
- Help build relationships with gluten-free, vegan, and wellness influencers
- Encourage and repost user-generated content (UGC)
- Support giveaways, sampling programs, and community activations
Events & Trade Shows
- Manage with planning and coordination for trade shows and events
- Help manage vendor communication, event materials, travel logistics, and shipments
- Support booth setup, execution, and breakdown at select events
Analytics & Growth
- Track social media performance and engagement metrics
- Help identify opportunities to improve reach, engagement, and conversions
- Assist with weekly reporting and marketing insights
What Success Looks Like
- Growing engagement and brand awareness across social platforms
- Creating content people actually want to watch and share
- Building strong relationships with customers and influencers
- Increasing user-generated content and community participation
- Bringing creative ideas and positive energy to the team
- Helping execute successful trade shows and marketing activations
What We’re Looking For
- 1–2 years of experience in social media, content creation, community management, or digital marketing
- Strong communication, organization, and time management skills
- Passion for food, wellness, and social media culture
- Understanding of TikTok, Instagram Reels, and modern social trends
- Ability to thrive in a fast-paced startup environment
- Comfortable managing multiple projects and deadlines
- Willingness to travel occasionally for trade shows and events
- Comfortable creating or appearing in short-form video content
Bonus Skills
- Experience with Canva, CapCut, Adobe Creative Suite, or similar content tools
- Familiarity with AI-powered marketing and content tools such as ChatGPT or similar platforms
- Experience working with influencers or creator partnerships is a plus
- Gluten-free, wellness, or CPG industry experience is a plus
Why Join Whoa Dough?
- Join a fast-growing food brand expanding across retail, airlines, schools, and e-commerce
- Work directly with an entrepreneurial and creative team
- Opportunity for career growth as the company scales nationally
- Flexible and collaborative work environment
- Free Whoa Dough snacks included
Ready to help grow the Whoa Dough brand?
Apply now and let's make snacking more fun!