Growth Strategist ( Google & Meta Ads )

Growth Strategist (Google Meta) — Profit-First Operator

We're not looking for someone to "run ads." We're looking for someone who can own performance.

At Whitelabeled, we work with DTC brands and lead gen businesses that are spending on ads, but not always seeing it in their profit. Most agencies optimize for ROAS. We optimize for contribution margin.

If you think in CAC, MER, and LTV — not just CPC, CTR, and ROAS — keep reading.

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THE ROLE

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You will fully own a limited book of businesses across Google and Meta. That means strategy, execution, client communication, and performance outcomes — with no layers, no handoffs, and nowhere to hide.

You are the operator.

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HOW YOU'LL RAMP UP

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Days 0–30

→ Learn our systems and profit stack approach

→ Shadow top performers on real client calls

→ Onboard into accounts with direct support

→ Begin executing with guidance

Days 30–90

→ Own 4–6 client accounts end-to-end

→ Build strategies tied to business outcomes, not just platform metrics

→ Optimize daily across Google & Meta

→ Lead client communication (Slack, calls, reporting)

→ Identify and push forward growth opportunities

Days 90 : Leadership Track – could be sooner

Top performers grow into pod leader roles with team ownership and direct impact on retention and growth. This means profit sharing. Everyone eats.

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WHAT WE'RE LOOKING FOR

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Operator mindset

You bring direction — you don't wait for it. You think in outcomes, not tasks.

Paid media expertise

· 5 years managing Google Ads & Meta Ads

· Strong in account structure, creative testing, and scaling systems

· Comfortable managing $50k /mo in ad spend

Business fluency

You should be conversational in CAC, MER, LTV, and contribution margin. If ROAS is your north star, this likely won't be the right fit. You need to understand the Shopify ecosystem and have an idea of how other channels play into it.

Client ownership

You lead conversations — not just report on them. You communicate performance clearly and can handle expectations under pressure.

Technical stack

· Shopify familiarity

· Triple Whale familiarity

· Strong in Google Sheets

· Solid understanding of tracking, UTMs, and attribution

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WHY THIS ROLE

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This is not a set-it-and-forget-it position or a task-based media buyer role. It's a place to become a true growth operator — with a team that values performance, a system built to make you better, and a clear path to leadership.

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DETAILS

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· Full-time

· Remote (with future Scottsdale office presence)

· Compensation based on experience & performance