What are the responsibilities and job description for the VP, Marketing position at WhiteCap Workforce Solutions?
Our client, a children's therapy provider, is looking for a VP of Marketing to start right away.
Location: Jackson, NJ
Responsibilities
- Develop and execute the organization's marketing strategy across all markets.
- Drive patient acquisition, referral growth, recruiting support, and brand awareness.
- Oversee digital marketing, including paid advertising, SEO, website performance, social media, and online reputation management.
- Ensure consistent branding, messaging, and visual identity across all channels and materials.
Content & Communications
- Lead creation of marketing content, including social media, email campaigns, newsletters, blogs, and promotional materials.
- Manage and continuously improve the company website.
- Partner with clinical, operational, and HR teams to create effective family-facing and recruiting communications.
- Oversee all branded materials, including signage, uniforms, templates, event materials, and promotional items.
Growth, Analytics & Community Engagement
- Monitor marketing performance and key metrics such as leads, referrals, conversions, website traffic, and campaign ROI.
- Develop reporting dashboards and provide insights and recommendations to leadership.
- Lead marketing efforts for new location openings, market launches, and expansion initiatives.
- Manage community events, sponsorships, and partnership opportunities that increase brand visibility and referrals.
Physician & Provider Marketing
- Develop and execute strategies to grow referral relationships with physicians, healthcare providers, schools, and community organizations.
- Create provider-focused marketing materials and messaging.
- Guide outreach efforts by identifying target markets, referral sources, and growth opportunities.
- Plan and execute provider events, educational programs, grand openings, and community outreach initiatives.
- Track referral performance and adjust strategies to maximize results.
Leadership & Operations
- Manage marketing budgets, agencies, vendors, and technology platforms.
- Build and improve marketing systems, processes, and workflows.
- Recruit, develop, and lead a high-performing marketing team.
- Serve as a strategic partner to executive leadership and cross-functional teams, ensuring marketing supports broader business objectives.
Success Measures
- Increased patient acquisition and referral volume
- Strong brand awareness and market presence
- Effective physician and community partnerships
- Positive marketing ROI and lead conversion rates
- Successful support of organizational growth and expansion initiatives
Requirements
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field required
- At least 8 years of progressive marketing experience, including leadership responsibilities
- Experience in healthcare, behavioral health, pediatric services, or multi-site organizations required
- Strong expertise in digital marketing, social media strategy, SEO/SEM, content development, physician marketing, and analytics
- Experience managing marketing vendors, agencies, and advertising budgets
- Proficiency with CRM platforms (Hubspot ideally), marketing automation tools, Google Analytics, and social media management platforms
- Strong communication, project management, and leadership skills
- Ability to thrive in a fast-paced, high-growth environment
Salary : $82 - $100