What are the responsibilities and job description for the Marketing Manager position at White Cloud Networks?
Marketing ManagerWhite Cloud Networks, LLC Title: Marketing ManagerReports To: Leadership TeamDepartment: MarketingFLSA Status: ExemptLocation: Idaho (some local travel required)Wage: $65,000-$75,000 Position SummaryThe Marketing Manager is responsible for building, executing, and scaling the marketing function for White Cloud Networks. This role begins as a hands-on builder, owning all marketing activities while managing outside contractors and fractional design support. As WCN grows, the Marketing Manager will transition into a leadership role, hiring internal team members and developing a structured marketing department.The ideal candidate is equally comfortable in strategic planning and daily execution, running campaigns, coordinating events, managing vendors, and shaping the brand, while laying the foundation for a scalable, data-driven marketing organization.Essential Duties & Responsibilities• Own all marketing execution including digital, community, and brand activity• Manage outside vendors (digital agency, PR/communications, website support, event contractors)• Develop and maintain annual and quarterly marketing plans• Coordinate and handle creative needs• Oversee social channels, content calendars, and basic website updates• Support new network buildouts with community announcements & launch campaigns• Manage marketing budget, invoices, and vendor performance• Build foundational processes, tracking systems, reporting, and KPIs• Handle event planning: HOAs, fairs, local markets, chamber events• Track campaign performance, lead flow, and subscriber growth data Required Qualifications• 5–10 years of practical marketing experience, preferred in broadband, telecom, utilities, technology, or growth-stage businesses• Hands-on execution experience (running campaigns, events, social, email, etc.)• Proven ability to manage digital agencies and freelance vendors• Strong project management, planning, and organizational skills• Ability to interpret data and translate metrics into actions• Experience building or scaling a marketing function• Excellent communication, writing, and presentation skills• Comfortable working in a fast-paced environment with limited early support Preferred Qualifications• Experience launching new markets or products in regional/rural communities• Basic understanding of paid media (Google, Meta, YouTube)• Familiarity with website CMS tools and marketing automation platforms• Experience supporting sales teams (residential commercial)• Video production or community relations experiencePhysical & Travel Requirements• Regular local travel for events, community partnerships, and content gathering• Occasional lifting of event materials (10–25 lbs)• Some evening or weekend work during launches or community activitiesBenefits:· 401(k) & company match· Medical insurance· Dental insurance· Vision insurance· Vacation & Sick Days· Paid HolidaysApplicants must be able to pass a pre-employment drug test, background check, and physical.Equal Opportunity Employer and provides opportunity to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Salary : $65,000 - $75,000