What are the responsibilities and job description for the Sales & Advertising Director position at Whitaker Publishing LLC?
The Sales & Advertising Director drives revenue growth while ensuring exceptional client experiences. This role will oversee both sales strategy and client services, ensuring seamless coordination between revenue generation, client retention, and new business development.
ESSENTIAL FUNCTIONS AND PERFORMANCE AREAS OF DIRECTOR
Sales Strategy & Revenue Growth
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Own total advertising revenue and performance against goals
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Maintain clear visibility into pipeline, pacing, and projections
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Identify risks early and take action to stay on track
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Drive strategy for new business development and market expansion
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Support and, at times, participate in high-value client conversations
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Ensure consistent pipeline growth across the team
Client Services & Account Management
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Own the effectiveness of the sales process from prospecting to close
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Ensure CRM accuracy, pipeline visibility, and reporting consistency
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Partner with Sales Operations to improve efficiency and tracking
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Partner with Account Services to ensure strong client retention and satisfaction
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Step in on key accounts as needed to support long-term relationships
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Ensure alignment between what is sold and what is delivered
Coaching & Team Development
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Lead and coach Account Executives to hit and exceed goals
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Establish consistent sales rhythms (pipeline reviews, accountability, follow-up)
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Create clarity around expectations, activity, and results
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Ensure seamless collaboration between sales, account management, and internal teams.