VP, Marketing

About Whistic

Whistic is a Series B SaaS company based in Pleasant Grove, Utah, helping companies move faster without compromising security. Our AI-powered platform automates the tedious parts of vendor assessments, from intelligently answering questionnaires to analyzing security documentation,so security teams can focus on what actually matters: building trusted partnerships that drive business forward.

About the Role

It’s an exciting time at Whistic, and we’re looking for a VP, Marketing to join our team!  The VP of Marketing will report directly to the CEO and will be responsible for establishing and executing our marketing strategy, managing and scaling the marketing team, and driving the company forward as a key member of the Whistic executive team. This role is critical to ensuring our customers maximize the value of Whistic’s platform while strengthening long-term relationships that drive retention and expansion. The ideal candidate has experience leading B2B enterprise Marketing teams in the cybersecurity or SaaS space, a data-driven mindset, and a passion for customer advocacy.

Whistic is a values-driven organization that cares not only about what we accomplish, but also how we accomplish our goals. Whistic’s core values are: Growth Mindset, Extreme Ownership, Customer Focused, and Driven by Results. These values guide everything we do, and we are looking for a VP, Marketing to join us who feels energized by these values. If they resonate with you, we’d love to hear from you.

What You’ll Do:  

Drive pipeline generation and revenue growth through integrated demand generation strategies across inbound and outbound channels, directly impacting sales pipeline and revenue targetsOwn and execute Whistic's competitive positioning and messaging strategy, establishing Whistic as the category leader in third-party risk management and differentiating against key competitorsLead enterprise and ABM marketing initiatives, partnering closely with Sales to target and convert high-value accounts through personalized, multi-touch campaignsPlan and execute product launches, working cross-functionally to develop go-to-market strategy, positioning, messaging, and launch campaigns that drive adoption and expansionDevelop and optimize strategies to convert free users into paid customers to drive product-led growthBuild a deep understanding of our customers and market to create compelling content, campaigns, and programs that support the buyer's journey from awareness to decisionOwn marketing KPIs, budget, and ROI analysis, using data to track performance, identify opportunities, and continuously optimize for pipeline growth and customer acquisitionServe as a key member of the Whistic executive team, contributing to company-wide strategy and assuming shared ownership of business goalsBuild, develop, and scale a high-performing marketing team across demand generation, product marketing, content, and brand functions

What You Need:

7 years of progressive B2B SaaS marketing experience with demonstrated success driving pipeline generation and revenue growth5 years of leadership/management experience building and scaling marketing teamsProven track record scaling marketing at Series B or similar-stage companies with experience navigating the unique challenges of this growth phaseDeep expertise in demand generation, ABM/enterprise marketing, and competitive positioning, with proven ability to create and execute strategies that win deals against established competitorsStrong product marketing and go-to-market experience, including leading successful product launchesExperience with product-led growth strategies and converting free/freemium users to paid customersDemonstrated ability to work closely with quota-carrying sales organizations, managing pipeline contribution, sales enablement, hand-offs, and SLAsData-driven mindset with experience owning marketing metrics, budget, and ROI; expertise conducting A/B tests and optimizing campaigns based on performance dataComfortable balancing day-to-day execution with strategic thinking and long-term planningExperience in cybersecurity, third-party risk, or adjacent markets is a strong plus but not requiredBachelor's degree in Marketing, Business, or Communications preferred; MBA a plus

Benefits

Stock optionsMedical, dental, and vision insuranceHSA contributionsCompany paid life insuranceInternet and wellness stipendMental health benefitPaid parental leave18 Paid Holidays15 Days PTO (All available your 1st day) 2 additional days each year of employment!3 Whistic DNA Days- Company-paid "Family Day", "Self Day", & "Community Day"Whistic Fridays- Work ends at 3:00 PM every FridayA world-class culture and employee experience!

Whistic’s DEIB Commitment

Whistic is a place where you can be you. 

It’s impossible to separate what you do from who you are, and we don’t want you to. In fact, we want just the opposite. When Whisticians share the richness of their experiences, personal connections are deepened, new levels of collaboration are unleashed, and our product innovation accelerates. We become unstoppable.

Whistic is committed to growing diversity, equity, inclusion, and belonging across three key dimensions:

Workforce Representation: Hiring and retaining a diverse team Fairness: Equitable rewards, recognition, and opportunities based on merit Inclusive Culture: Fostering an inclusive culture where differences are celebrated