Sales Supervisor

Company Description

WhisperKOOL® specializes in designing, engineering, and assembling cooling systems in the USA, specifically for maintaining optimal conditions required for the aging of fine wines. With over 30 years of expertise, the company has handled a wide range of unique and challenging wine cellar installations, creating innovative systems to address installation and operational efficiency. WhisperKOOL® is committed to continuous improvement and innovation by collaborating with suppliers and component manufacturers to deliver state-of-the-art cooling solutions. The company takes pride in providing high-performance products tailored to customer needs and advancing wine storage technology.

Position Summary

The Sales Supervisor supports the Sales Manager in overseeing daily sales operations with a strong emphasis on sales growth, departmental compliance, training, and process development. This role helps ensure that the sales team delivers consistent, accurate, and high-quality customer interactions while maintaining strong relationships with distributors and clients. The Sales Supervisor drives execution of repeatable processes—including scripts, templates, follow-up procedures, and accurate CRM documentation—to support WhisperKOOL’s standards and long-term growth.

Essential Functions

Support to Sales Leadership

• Assist the Sales Manager in implementing and maintaining sales strategies aligned with organizational goals and product availability.
• Serve as a resource for the team’s daily operational needs and act as leadership support in the Sales Manager’s absence.
• Help foster a positive team culture focused on accountability, growth, quality communication, and customer care.

Compliance, Auditing & Process Improvement

• Audit sales activity, CRM entries, follow-up rates, call logs, and quote accuracy to ensure compliance with internal standards.
• Develop and refine repeatable processes such as scripts, email templates, follow-up procedures, and customer engagement formats.
• Identify inefficiencies or training gaps and implement corrective measures to improve consistency and customer satisfaction.
• Audit and create SOP’s for accuracy and develop new SOP’s where they do not currently exist.

Sales Growth & Distributor Support

• Partner with the Sales Manager to monitor trends, identify growth opportunities, and evaluate distributor performance.
• Strengthen distributor relationships through consistent communication, timely support, and professional problem resolution.
• Assist in developing strategies to improve outbound engagement and conversion rates.

Team Training & Development

• Deliver ongoing training on WhisperKOOL products, technical knowledge, communication standards, and customer service expectations.
• Work with R&D, Engineering, and Customer Support to ensure accurate and updated technical information is available to the team.
• Lead onboarding and training for new sales team members on processes, CRM tools, scripts, and sales best practices.
• Provide coaching through side-by-side sessions, call reviews, feedback meetings, and performance development planning.

Sales Operations & CRM Accuracy

• Ensure accuracy of quotes, order details, and sales documents to reduce errors and improve order flow.
• Monitor Salesforce usage to ensure all team members maintain updated and accurate records, including notes, follow-up tasks, and pipeline information.
• Oversee team compliance with follow-up procedures and timelines for open quotes and pending opportunities.

Reporting, KPI Tracking & Performance Monitoring

• Track and report key performance indicators (KPIs) including call activity, conversion rates, sales volume, quote accuracy, and distributor metrics.
• Provide regular performance summaries to the Sales Manager and Executive Team.
• Assist in identifying performance gaps and partner with HR as needed to implement coaching or corrective actions.
• Contribute to establishing standards for performance, conduct, and accountability.

Customer & Account Support

• Support escalated customer issues and ensure timely, accurate communication and resolution.
• Assist team members with complex accounts or large opportunities requiring additional coordination.
• Maintain and uphold WhisperKOOL’s customer service and communication standards.

Cross-Functional Collaboration

• Collaborate with Production, Engineering, Logistics, Quality Assurance, and Customer Support to ensure accurate communication of timelines, product specifications, and order requirements.
• Provide feedback from customers, distributors, and the sales floor to inform product updates, training needs, or process improvements.

Administrative Duties

·        Assist the Sales Manager in the creation and maintenance of daily, weekly,, monthly, and quarterly reporting.

·        Develop training presentations for the Sales Team.

·        Assist in the creation of lead sheets to distribute to the sales team.

·        Distribute incoming leads to the team in a fair manner.

Required Competencies

• Strong leadership and team-support abilities
• Exceptional communication and interpersonal skills
• Ability to coach, train, and develop employees
• High attention to detail with strong auditing and compliance focus
• Ability to manage multiple priorities in a fast-paced environment
• Proficient in CRM systems (Salesforce preferred)
• Strong analytical and reporting skills

Education & Experience

• Associate’s or Bachelor’s degree preferred, or equivalent experience
• 3 years of sales experience; previous supervisor or lead experience preferred
• Experience in a manufacturing, technical, or product-based environment highly beneficial
• Experience supporting distributors or channel partners preferred

Physical Requirements

• Ability to sit or stand for extended periods
• Ability to lift up to 25 lbs occasionally
• Regular use of computer, phone, and office equipment
• Ability to participate in onsite training, walkthroughs, or product demonstrations

Work Environment

• Office environment with occasional visits to production or warehouse areas
• Fast-paced, deadline-driven, and team-oriented atmosphere
• Regular interaction with Sales, Production, Engineering, and Customer Support teams