Brand Content Manager

Location: Portsmouth, NH

Position: Full-Time

Wage: $60,000

About When Pigs Fly

When Pigs Fly is a premium artisan bread company based in York, Maine. Since 1993, we've been focused on making exceptional bread using traditional baking methods, high-quality ingredients and a commitment to creating a better eating experience.

Our authentic sourdough breads are made using our decades-old sourdough culture and a long, cold fermentation process of more than 48 hours. Today, When Pigs Fly can be found in more than 1,000 retail locations across 14 states, and we're entering an exciting period of growth as we expand into new retailers and markets across the country.

As our retail footprint grows, we're looking for a creative, hands-on Brand & Content Manager to help us introduce When Pigs Fly to millions of new consumers and bring our brand to life.

The Role

The Brand & Content Manager will be responsible for how When Pigs Fly looks, sounds and shows up to consumers. We're looking for someone who likes to create.

You'll help tell the When Pigs Fly story through social media, photography, video, influencer partnerships, campaigns, product storytelling, sell sheets, retailer presentations and other consumer-facing marketing.

One day you might be filming bread coming out of the oven at our bakery. The next you could be developing content around a new retail launch, working with an influencer, photographing a new product or brainstorming a campaign that introduces When Pigs Fly to an entirely new market.

You'll work closely with our Marketing Manager and company leadership to turn our broader marketing strategy into creative that makes consumers notice, understand and ultimately try When Pigs Fly.

What You'll Own

Content & Social Media

• Own the day-to-day content strategy and execution across Instagram, TikTok, Facebook, YouTube and other relevant platforms.
• Create, shoot and edit engaging short-form video and photography.
• Develop a consistent content calendar while maintaining the flexibility to capture spontaneous moments and opportunities.
• Create content around our bakery, products, people, sourdough process, recipes, retail partners, new-market launches and the personality behind When Pigs Fly.
• Manage community engagement and help develop a distinct, recognizable voice for the brand.

Brand Storytelling & Creative

• Bring the When Pigs Fly brand story to life in ways consumers can easily understand and connect with.
• Translate what makes our bread different—including traditional sourdough methods, long fermentation, quality ingredients and exceptional taste—into compelling consumer-facing content.
• Help establish and maintain a consistent brand voice and visual identity across consumer touchpoints.
• Develop creative concepts for campaigns, product launches, retail expansion and seasonal programs.
• Work with outside designers, photographers, videographers and other creative partners when specialized production is needed.

Influencer & Creator Marketing

• Identify creators and influencers who are a natural fit for When Pigs Fly.
• Build and manage product-seeding and influencer outreach programs.
• Develop creative partnerships that introduce the brand to new audiences.
• Coordinate influencer campaigns from initial outreach through execution and performance review.
• Look for unconventional partnerships and opportunities that can help grow awareness of When Pigs Fly.

Retail & Market Expansion

• Support the launch of When Pigs Fly into new retailers and geographic markets.
• Create consumer-facing content and campaigns announcing where customers can find our products.
• Work with our Marketing Manager and Sales team to develop localized marketing campaigns around new retail distribution.
• Help create marketing assets for retailer programs, promotions, sampling events and other in-market activations.

Website & Digital Brand

• Help manage consumer-facing content on sendbread.com.
• Keep product information, photography, brand storytelling and retailer information current.
• Work with the Marketing Manager to improve the overall consumer experience across our digital channels.

What We're Looking For

We're looking for someone who is creative, curious, resourceful and willing to make things happen.

The ideal candidate:

• Has approximately 2–5 years of experience in brand marketing, content creation, social media or a related field.
• Comfortable being in front of the camera when necessary to create content
• Has strong instincts for what makes compelling social and digital content.
• Can shoot and edit high-quality short-form video independently.
• Is comfortable creating content using both smartphones and traditional photography/video equipment.
• Understands Instagram, TikTok, Facebook, YouTube and emerging social platforms.
• Is a strong writer and storyteller.
• Has experience with tools such as Adobe Creative Cloud, Canva, CapCut or similar creative platforms.
• Understands how brands can work effectively with influencers and content creators.
• Can manage multiple projects and deadlines without needing significant oversight.
• Is comfortable working in a fast-moving entrepreneurial environment.
• Is willing to experiment, learn from results and adjust quickly.
• Has strong attention to detail while still being able to move quickly.
• Enjoys food and has an appreciation for great products and great brands.

Experience with food & beverage, CPG, grocery retail or consumer brands is a plus, but we're more interested in finding someone with great creative instincts and the ability to execute than someone who checks every box.

What Success Looks Like

Success in this position isn't simply about gaining followers.

We want to build a recognizable consumer brand that helps drive people into stores and creates long-term When Pigs Fly customers.

You'll help us:

• Build a stronger and more recognizable brand personality.
• Dramatically increase the amount and quality of content we produce.
• Grow consumer awareness in both existing and new markets.
• Tell our sourdough and bakery story in compelling ways.
• Develop meaningful relationships with creators and influencers.
• Support successful launches into new retailers and geographic markets.
• Create campaigns that ultimately help increase consumer trial and retail sales.

Why When Pigs Fly?

You'll be joining When Pigs Fly at an exciting point in our growth.

We're an established company with more than 30 years of history, but we're approaching marketing with the energy of a growing consumer brand. Our products are already sold in more than 1,000 stores, and we're working toward significant geographic expansion over the next several years.

You'll have the opportunity to help shape what the next generation of When Pigs Fly looks like—not simply execute someone else's established playbook.

If you're someone who sees a bakery full of people, ingredients, ovens and bread and immediately starts thinking about the stories you could tell, we'd like to meet you.

When applying, please include examples of content you've personally created or a portfolio demonstrating your creative work.