What are the responsibilities and job description for the Regional Field Marketing Manager - Kansas City, MO position at Whataburger?
Welcome to Whataburger Careers!
Our Flavor — Why Whataburger
Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference.
Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection.
Your Recipe For Impact — What You’ll Do
As a Regional Field Marketing Manager, you will bring the brand to life where it matters most—within your assigned region and local communities. You will Make a Difference by translating enterprise and regional strategies into locally relevant marketing that drives sales, strengthens brand connection, and delivers measurable results. You’ll Serve with Heart by acting as a trusted partner to Operations, leading with integrity, and building authentic relationships with community, media, and business partners.
By coaching and developing Family Members and collaborating across teams, you’ll Win as One, ensuring seamless execution of marketing initiatives at both the market and restaurant level. And by leveraging insights, adapting quickly, and continuously optimizing performance, you’ll Move Forward Boldly, helping Whataburger stay relevant, competitive, and deeply connected to its guests.
Day-to-Day Ingredients — Responsibilities
As a Regional Field Marketing Manager, you will:
As a Regional Field Marketing Manager, You Will Receive
As a Regional Field Marketing Manager, you must have:
As a Regional Field Marketing Manager, we prefer you to have:
This role is field‑based, supporting restaurants across an assigned market or region. You’ll travel frequently to partner with Operations, provide on‑site support, and maintain strong relationships with leaders and teams in the field. When not traveling, you’ll work from your home office, balancing independent work with virtual collaboration to support ongoing business needs. Success in this role requires full‑time availability, flexibility to adjust to evolving operational priorities, and the ability to travel regularly—including day trips, overnight travel, and extended market visits. While most travel will occur within your assigned market or region, some out‑of‑market support may be required based on business needs.
Candidates must reside within the region they support and be able to travel throughout that area as needed.
Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.
Our Flavor — Why Whataburger
Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference.
Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection.
Your Recipe For Impact — What You’ll Do
As a Regional Field Marketing Manager, you will bring the brand to life where it matters most—within your assigned region and local communities. You will Make a Difference by translating enterprise and regional strategies into locally relevant marketing that drives sales, strengthens brand connection, and delivers measurable results. You’ll Serve with Heart by acting as a trusted partner to Operations, leading with integrity, and building authentic relationships with community, media, and business partners.
By coaching and developing Family Members and collaborating across teams, you’ll Win as One, ensuring seamless execution of marketing initiatives at both the market and restaurant level. And by leveraging insights, adapting quickly, and continuously optimizing performance, you’ll Move Forward Boldly, helping Whataburger stay relevant, competitive, and deeply connected to its guests.
Day-to-Day Ingredients — Responsibilities
As a Regional Field Marketing Manager, you will:
- Serve as the regional brand ambassador with media, community, and business partners
- Develop and execute regional marketing strategies that drive sales and engagement
- Lead market‑ and unit‑level execution of promotions and local marketing programs
- Coach and develop Family Members to deliver consistent, high‑quality execution
- Partner with Operations to align marketing initiatives with restaurant realities
- Monitor performance, analyze results, and optimize programs for impact
- Identify local media and Local Store Marketing (LSM) opportunities
- Manage regional marketing budgets with accountability and financial discipline
- Provide insights, updates, and recommendations to leadership
As a Regional Field Marketing Manager, You Will Receive
- Competitive Weekly Pay
- Bonus Program that scales up to 2.5X payout potential based on company results
- Company Vehicle
- 5 weeks PTO
- Paid Corporate Holidays
- Paid Parental Leave*
- 401(k) match $1/$1 up to 4%
- Competitive Medical, Dental and Vision Benefits*
- Short-term and Long-term Disability Benefits*
- Opportunities for Career Development and Growth
- Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
- Discounted Meals for You and a Guest
- Wireless Service Discounts
- Computer & Software Discounts
- Fitness / Gym Discounts
- Awards and recognition for all you do
- Retirement Celebration Program
As a Regional Field Marketing Manager, you must have:
- Experience leading regional or local marketing execution
- Proven ability to drive results through field‑based or market‑level initiatives
- Strong leadership and coaching capabilities
- Experience managing budgets and evaluating marketing performance
- Ability to collaborate effectively with cross‑functional and field teams
- Bachelor’s degree or equivalent work experience
- Availability for full‑time work with flexibility for travel and extended hours
As a Regional Field Marketing Manager, we prefer you to have:
- Experience in restaurant, retail, or consumer‑facing brands
- Background working closely with Operations or multi‑unit field teams
- Experience activating grassroots, community, or local partnerships
- Strong understanding of local media and market dynamics
- Data‑driven mindset with the ability to convert insights into action
This role is field‑based, supporting restaurants across an assigned market or region. You’ll travel frequently to partner with Operations, provide on‑site support, and maintain strong relationships with leaders and teams in the field. When not traveling, you’ll work from your home office, balancing independent work with virtual collaboration to support ongoing business needs. Success in this role requires full‑time availability, flexibility to adjust to evolving operational priorities, and the ability to travel regularly—including day trips, overnight travel, and extended market visits. While most travel will occur within your assigned market or region, some out‑of‑market support may be required based on business needs.
Candidates must reside within the region they support and be able to travel throughout that area as needed.
Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.
- Eligibility rules may apply