What are the responsibilities and job description for the Director of Insights & Product Marketing position at Westrock Coffee?
The Director of Insights & Product Marketing is a product-obsessed leader who turns data into clear commercial opportunities--helping Westrock Coffee win with existing and prospective customers. This role closely monitors consumer and category trends, uncovers and delivers customer-relevant insights, and influences Westrock's product portfolio across sales channels. The Director partners cross-functionally with Sales, R&D, Sustainability, Pricing, and Procurement to build, renovate, innovate, and maintain business cases for stock and customer-specific products.
Job Duties:
Customer & Category Opportunity Leadership:
- Monitor consumer and category trends across CPG, foodservice, c-store, and traditional retail channels to identify emerging opportunities for Westrock customers
- Analyze and interpret syndicated, internal, and custom research data to uncover customer-specific growth opportunities and whitespace
- Serve as a product and category expert, understanding where customers fit within their category and how product opportunities fit within their businesses
- Maintain a forward-looking view of emerging categories and market dynamics to inform product development and market expansion for Westrock.
Insights to Action Enablement (Internal & Customer -Facing):
- Translate insights into applied commercial opportunity by presenting clear, compelling product insights and storylines to the Westrock sales team and directly to customers.
- Develop customer-relevant selling stories and insight narratives that connect data to product strategy and customer needs.
- Partner with Sales to support customer presentations, innovation discussions, and opportunity sizing, with a focus on selling new products into customers.
Portfolio Strategy & Lifecycle:
- Influences Westrock Coffee's stock product portfolio and product lifecycles, including product additions, expansions, renovations, alterations, and removals.
- Maintain clear, data-backed business cases for stock portfolio decisions, ensuring products remain competitive, relevant, and aligned with customer demand.
- Work with Sales to demonstrate products' value proposition to customers.
Research Leadership & Data Advancement:
- Manage insights partner relationships and lead the design and execution of custom research studies to address customer, category, and innovation questions.
- Identify opportunities to improve data collection methods, research techniques, and analytical approaches to increase insight quality, speed, and usability.
Cross Functional Collaboration & Commercialization:
- Collaborate with Sustainability, R&D, Pricing, Procurement, Manufacturing, Commodities, and Technical Sales to consistently identify needs, obstacles, and solutions related to product capabilities
- Balance consumer demand, cost realities, sourcing and operational feasibility, and strategic priorities to support successful product commercialization and sustained growth.
- Ensure product positioning reflects customer value, consumer expectations, and Westrock commitment to responsible sourcing and transparent farmer partnerships.
WHAT "GREAT" LOOKS LIKE
- Sales teams consistently use your insights and portfolio narratives to open doors, expand share, and close business.
- You generate close collaboration with R&D and Product Development.
- The stock portfolio stays current and commercially effective, with disciplined lifecycle decisions supported by data and business case rigor.
- Custom research and insights deliver clear, customer-relevant recommendations above and beyond data analysis.
- Data quality and insight delivery methods continually improve (speed, clarity, actionability).
Qualifications:
Qualifications:
- Product marketing / product management background with deep understanding of consumer insights and how to apply them to consumer needs. Ability to leverage emerging AI tools enhance work products, knowledge of how to embed AI into all workflows.
- Demonstrated experience translating consumer/category insights into product strategy and sales growth.
- Strong commercial storytelling skills: can present complex insights in simple, persuasive ways to internal and external audiences and experience in customer-facing presentations
- Demonstrated success in leading and participating in collaborative settings across a range of teams and in managing external partners.
- Beverage, coffee, tea, CPG, foodservice, or retail category experience.
- Portfolio strategy / lifecycle management experience (assortment, renovation, rationalization).
Equal Opportunity Employer / Vets / Disabled