What are the responsibilities and job description for the Marketing Manager position at WESTRAFO AMERICA LLC?
Description:
Purpose:
Westrafo is a leading company specializing in the design and manufacturing of electrical transformers, serving global industrial and renewable markets. Our focus is on innovation, sustainability, quality, and building strong customer partnerships.
We are looking for a dynamic Marketing Manager to develop and execute marketing strategies that enhance our brand presence, generate leads, and support sales growth. The ideal candidate will have experience in industrial marketing and a deep understanding of the energy or electrical equipment sectors.
Requirements:DUTIES:
- Develop and implement comprehensive marketing plans aligned with company objectives.
- Manage digital marketing campaigns, including SEO, SEM, email marketing, and social media presence.
- Create and oversee the production of marketing materials such as brochures, presentations, case studies, and videos.
- Collaborate closely with sales and engineering teams to generate qualified leads and support customer engagement.
- Organize and participate in trade shows, exhibitions, webinars, and industry events.
- Conduct market research to identify trends, customer needs, and competitor activities.
- Monitor and analyze marketing performance metrics to optimize campaigns and maximize ROI.
- Manage external agencies and vendors for creative work and media buying.
- Maintain brand consistency across all marketing platforms and communications.
- Coordinate the European team.
- Develop policies and procedures for the Marketing Department.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Engineering, or related field.
- Proven experience (5 years) in a marketing role within industrial manufacturing, electrical equipment, or energy sectors.
- Strong knowledge of digital marketing tools and best practices.
- Excellent communication, project management, and leadership skills.
- Ability to translate technical information into clear, compelling marketing messages.
- Experience with CRM and marketing automation platforms is a plus.
- Multilingual ability, especially English and Spanish, is advantageous.
Additional Information:
- On-site position in Trotwood, OH
- If selected for this role, a drug screen and background check will be conducted.
- Competitive salary with performance incentives.
- Opportunities for professional growth and skill development.
- Collaborative and innovative work environment.
- Comprehensive employee benefits package.