What are the responsibilities and job description for the Marketing Manager position at Westmont Living, Inc?
We are seeking a creative, strategic, and tech-forward Marketing Manager with experience in the senior living industry and a strong understanding of AI-driven marketing tools. This role will lead brand strategy, digital marketing, lead-generation campaigns, and community engagement, using AI innovations to improve efficiency, personalization, and visibility.Why Join Our Team:● Competitive Pay● Daily Pay Program● Daily Complimentary Meals● Paid holidays● Only 30 days wait for Full Benefits● 401K match● Tuition Assistance● Life Insurance and EAP program● We are serving-hearted and respect the dignity of each individual● We celebrate life and have fun● We encourage participation in order to make a difference in the communityKey ResponsibilitiesDevelop and implement comprehensive marketing strategies to grow occupancy and brand awareness across multiple senior living communities.Lead digital marketing efforts, including website content, SEO/SEM, paid advertising, social media, email campaigns, and analytics.Use AI tools (e.g., ChatGPT, Jasper, HubSpot AI, predictive analytics platforms) to enhance content creation, automate workflows, and improve campaign performance.Oversee marketing collateral, brochures, events, and community-level outreach.Analyze key performance metrics and deliver clear, data-driven recommendations.Manage relationships with internal teams, agency partners, and community leadership.Ensure all messaging aligns with brand standards and regulatory compliance for senior living.What we need from you:Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s a plus).3–5 years of marketing experience, preferably in senior living, healthcare, or hospitality.Demonstrated knowledge of AI-based marketing tools and emerging technologies.Strong understanding of digital platforms: Google Ads, Analytics, Meta Business Suite, CRM/lead management systems.Excellent writing, storytelling, and communication skills.Ability to manage multiple projects in a fast-paced environment with high attention to detail.A passion for serving older adults and contributing to a mission-driven organization.Westmont Living is an equal opportunity employer; however, all candidates must complete a post offer employment physical, TB test, drug testing, fingerprinting/criminal background check, and reference checking to meet licensing regulations within our industry