Demo

Assisted Living Sales Counselor

Westminster Communities of Florida
Winter Park, FL Full Time
POSTED ON 7/29/2026
AVAILABLE BEFORE 8/26/2026
Work With Excellence, Serve With Heart!

At Westminster Winter Park, we are seeking a compassionate and relationship-driven sales professional who is passionate about helping seniors and their families discover a vibrant, supportive community where they can truly thrive. At Westminster Winter Park, residents enjoy a vibrant lifestyle in a beautiful waterfront setting, supported by a team that values compassion, dignity, and excellence in care. Join us and become part of a mission-driven organization focused on enriching the lives of those we serve.

JOB SUMMARY: Responsible for internal and external sales and occupancy of Assisted Living and in certain circumstances Memory Support.

ESSENTIAL JOB FUNCTIONS:

Comply with all applicable rules, policies, standards and guidelines related to employment with Westminster Services and its communities.

ESSENTIAL JOB FUNCTIONS:

  • Manage the community’s AL sales process and provides customers with community-related information via personal visits, coordination of assessments and follow-up.
  • Responsible for meeting or exceeding company sales metrics, meeting with prospective new residents through inquiries & closing tour process, including external community partners and referral sources. AL Sales Counselor will focus (with the team) on providing the resident and family with all necessary information to achieve optimal satisfaction and customer relations.
  • Must be able to manage own schedule and complete multiple tasks in a timely and efficient manner.
  • Must be able to independently initiate steps toward problem resolution in an efficient and effective manner.
  • Responsible for regular communications with the Director of Sales, Executive Director, Corporate Director of Sales (AL/MS/NC), and Nursing Care management team as to bed availability as appropriate.
  • Responsible for ensuring all sub-acute and Return to Home referrals are communicated with in a timely and appropriate manner with the goal of converting them to AL depositors.
  • Ensures company expectations for follow up on all tours, leads, and open inquiries are completed in a timely manner.
  • Ensures the admission packet is completed by incoming resident or responsible party and executed by the Executive Director and/or the Health Services Administrator.
  • Responsible for external marketing to referral sources including but not limited to hospitals, physicians, future residents, family members and the community partners.
  • Must maintain accurate data input and customer relationship management software on a daily basis.
  • Must be able to participate in creating the strategic AL marketing and sales plan.
  • Must be able to implement and manage the strategic marketing and sales plan

Education: Bachelor’s degree in health related field or marketing with at least two years experience.

The above job description is not to be construed as a complete listing of the assignments and responsibilities assigned to any employee; nor are such assignments restricted to those precisely listed in the description. This job description may change from time to time as the needs of the organization change.

EOE, DFWP – “We Honor Those Who Have Served.”

IMPORTANT NOTE: In alignment with public health best practices WESTMINSTER COMMUNITIES OF FL strongly encourages annual influenza vaccination for all healthcare personnel. Employees may be required to either:

  • Provide documentation of current seasonal influenza vaccination, or
  • Submit a written declination and, if applicable, comply with alternative protective measures (e.g., wearing a surgical mask during flu season).

Medical and religious exemptions will be considered.

To learn more about our culture and what it is like to work at Westminster Communities of Florida, follow us on our social channels (Facebook and Instagram) at @WestminsterCareers. We provide drug testing and criminal background screening on all new hires. Applicants can learn more about Florida background screening requirements at https://info.flclearinghouse.com/.

Salary.com Estimation for Assisted Living Sales Counselor in Winter Park, FL
$83,782 to $118,626
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