Executive Director Casino Marketing

Company Description

ABOUT WESTGATE RESORTS
Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

Job Description

General Summary Of Duties:

The Executive Director of Casino Marketing is responsible for the strategic leadership, performance, and profitability of all casino marketing functions, including Player Development, the WOW Rewards Club, Call Center operations, Database Marketing, and all property-wide Special Events. This position ensures that all marketing efforts align with company objectives, strengthen guest loyalty, and drive incremental gaming and non-gaming revenue. 

Role and Responsibilities: (Includes but is not limited to the following)

• Develop and implement comprehensive casino marketing strategies designed to achieve financial and guest engagement goals.
• Lead, mentor, and develop Directors, Hosts, and Player Development teams to ensure exceptional service delivery and sales performance.
• Oversee the strategic planning and execution of property events, promotions, and programs that enhance the brand and attract key player segments.
• Direct the Database Marketing function to ensure timely, accurate, and effective segmentation, campaign execution, and performance analysis.
• Ensure alignment of all direct mail, email, and digital marketing communications with player value and brand standards.
• Oversee the WOW Rewards team, ensuring the program remains competitive and drives measurable guest loyalty and frequency.
• Collaborate with Finance and Analytics to develop forecasts, budgets, and performance reports; analyze results and implement strategies for improvement.
• Authorize and manage player credit, comps, and reinvestment strategies based on data-driven decision making.
• Partner with Property Operations, Hotel, and Food & Beverage leadership to create cross-functional initiatives that enhance the total guest experience.
• Maintain and continuously improve departmental SOPs and ensure compliance with company policies and gaming regulations.
• Recruit, train, and retain top-performing marketing professionals; foster a culture of innovation, accountability, and excellence.
• Drive profitability across all functional areas, ensuring departmental P&L goals are met or exceeded.
• Maintain high standards of guest service, professionalism, and operational efficiency.

Qualifications

Performance Requirements: (Knowledge, skills and abilities)

• Proven leadership and management skills, with the ability to motivate teams to achieve high performance and deliver outstanding guest experiences.
• Strong written and verbal communication skills; able to present strategic initiatives and data insights effectively to executive leadership.
• Strategic and analytical thinker with the ability to interpret data, identify trends, and make informed business decisions.
• Demonstrated success in developing and executing high-impact casino marketing campaigns and loyalty programs.
• Comprehensive understanding of player tracking systems, database segmentation, and reinvestment analysis.
• Proficient in developing marketing forecasts, budgets, and ROI analyses.
• Skilled in conflict resolution, employee coaching, and maintaining a positive, professional work environment.
• Ability to meet tight deadlines and adapt to evolving business needs.
• Exceptional interpersonal and customer service skills, with the ability to interact effectively with guests, executives, and team members.
• Must maintain a well-groomed, professional appearance and uphold company attendance standards.
• Supervise all staff including selection, training counseling and discipline.

Additional Information

Experience Requirements

• Minimum 10 years of progressive experience in Casino Marketing, including at least 5 years in a senior leadership role.

Education Requirements

• Bachelor’s Degree in Marketing, Business Administration, or related field preferred.

Preferred Qualifications

• Strong knowledge of the Las Vegas Strip and locals gaming markets.
• Proven ability to integrate Database Marketing with Player Development and Loyalty Programs for measurable results.
• Experience managing multi-channel marketing campaigns including direct mail, digital, and CRM platforms.

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.

This job posting is intended to provide a general overview of the position and may not include every responsibility, duty, or qualification required. Duties, responsibilities, and activities may change at any time with or without notice.