Director of Group Sales

Company Description

The award-winning Westgate Park City Resort & Spa sits in the heart of Canyons Village at Park City Mountain, surrounded by world-class skiing, mountain trails, and year-round adventure. Whether it’s hosting athletes from the Utah Olympic Park, welcoming filmgoers for the Sundance Film Festival, or creating memorable stays for families from around the globe, we pride ourselves on delivering world-class hospitality in a one-of-a-kind mountain setting.

Join our Park City family and help us continue welcoming the world to Utah’s most scenic resort destination.

Job Description

As the Director of Group Sales, you’ll lead the strategy and execution of group business at one of Utah’s premier resorts. You’ll focus on corporate, SMERF, government, and association markets, building lasting relationships and driving revenue across rooms, meetings, and events.

This is a dynamic, people-centered role where you’ll combine strategic thinking, hospitality expertise, and hands-on leadership to grow business, mentor your team, and elevate the Westgate brand.

Additionally, the person must possess and adhere to the following core company values:

• Integrity
• Passion
• Work Ethic

What You'll Do as a Director of Group Sales:

• Achieve group sales goals and drive revenue across key market segments.
• Source, negotiate, and close new group business while maintaining existing client relationships.
• Develop creative sales strategies and marketing initiatives to increase market share.
• Collaborate with operations and catering teams to ensure seamless execution of group events.
• Represent the resort at tradeshows, networking events, and client meetings.
• Analyze market trends and competitor activity to identify opportunities.
• Lead, train, and motivate the Account Manager to meet departmental objectives.

Why You’ll Love It Here

• Join a respected hospitality brand in a world-class resort destination.
• Work alongside a passionate, supportive leadership team.
• Enjoy professional growth opportunities and competitive compensation.
• Be part of a culture built on integrity, passion, and work ethic.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

What You’ll Bring:

• Bachelor’s degree in Business, Hospitality, or related field (or equivalent experience).
• Minimum 3 years of hotel sales management experience, preferably in group or event sales.
• Proven success in budgeting, forecasting, and contract negotiation.
• Strong understanding of hotel operations, group sales cycles, and hospitality standards.
• Excellent communication, presentation, and relationship-building skills.
• Proficiency in Microsoft Office Suite and CRM/sales management software.

Additional Information

Why Westgate?

• Highly discounted Epic Locals Ski Pass.
• FREE Ski, Snowboard and Mountain Bike equipment Rentals.
• FREE garage parking.
• Exclusive discounts for Team Member (i.e., hotels, resorts, restaurants, entertainment, etc.).
• $2.00 in meals in Team Member Breakroom.
• Comprehensive health benefits – medical, dental and vision.
• Paid Time Off (PTO) – vacation, sick, and personal.
• Paid Holidays.
• 401K with generous company match.
• Get access to your pay as you need it with our Daily Pay benefit.
• Wellness Programs.
• Tuition Assistance.
• Employee Assistance Program (EAP).
• Advancement & development opportunities.
• Community Involvement Programs.

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.