Director of Sales

Varcity Retirement Village

Location: West Lafayette, Indiana

Department: Sales & Marketing

Reports to: General Manager

Where Excellence Meets Legacy

At Varcity, a premier retirement village inspired by the spirit of lifelong learning and the sophistication of modern hospitality, we redefine what it means to live - and lead - with purpose. Nestled in the vibrant university community of Purdue, Varcity offers an unparalleled lifestyle experience designed for those who value culture, connection, and comfort.

We are seeking an exceptional Director of Membership - a refined, relationship-driven sales leader - to guide our membership strategy, build lasting partnerships, and shape the growth of this remarkable community. This is not simply a sales role; it's an opportunity to craft experiences, foster belonging, and bring to life a standard of excellence worthy of our residents and our brand.

The Opportunity

As the Director of Membership, you will serve as the face of Varcity - leading all sales, membership, and marketing efforts with the grace and poise of a premier hospitality professional. You'll curate personalized experiences for prospective members and families, cultivate strategic referral relationships, and champion the Varcity lifestyle through immersive events, refined presentations, and elevated service.

You will partner closely with the General Manager and corporate leadership to shape a culture of excellence - ensuring every interaction reflects Varcity's Personal Touch Culture and Western States' commitment to hospitality, warmth, and trust.

Key Responsibilities

• Lead with distinction: Drive membership growth, revenue, and occupancy through sophisticated sales leadership and strategic marketing execution.
• Cultivate relationships: Build purposeful partnerships with prospects, referral partners, and university networks - embodying the warmth and professionalism of the Varcity brand.
• Curate memorable experiences: Host exceptional presentations and immersive tours that convey the luxury, lifestyle, and legacy of Varcity.
• Deliver flawless follow-through: Ensure every inquiry, lead, and conversation receives prompt, personalized attention and ongoing engagement.
• Champion excellence: Uphold the highest standards of presentation across all touchpoints - from event staging to the member experience within the community.
• Lead with data and insight: Manage CRM systems, track key performance metrics, and drive informed strategies that exceed sales and occupancy goals.
• Represent the brand: Act as a true ambassador - presenting with elegance, authenticity, and hospitality at every interaction.

What We're Looking For

We seek a seasoned sales professional with a hospitality mindset and a genuine passion for people. You are confident yet gracious - a polished presenter who thrives in high-touch environments and understands the nuances of premier sales. Open to candidates in Chicago or Indianapolis willing to relocate or commute.

Qualifications:

• Bachelor's degree in marketing, hospitality, or related field (or equivalent leadership experience).
• 7 years of progressive sales leadership experience in premier hospitality, private clubs, premium residential, or high-end travel sectors.
• Located or willing to relocate to West Lafayette, Indiana.
• Exceptional communication, presentation, and relationship-building skills.
• Deep understanding of high-end consumer behavior and personalized service.
• Proven ability to craft and execute strategic sales and marketing plans.
• Proficiency in CRM and data-driven decision-making.
• Demonstrated ability to lead with warmth, elegance, and integrity.
• We encourage alumni of Purdue University to apply, as familiarity with the campus culture and community is highly valued for this role.

Why Join Varcity

At Varcity, we blend the art of hospitality with the science of connection. Here, you'll be part of a leadership team that values creativity, purpose, and growth. We offer a refined, collaborative environment - where every day brings opportunities to inspire, engage, and elevate the experience of those we serve. Our Director of Membership will be compensated $90,000 annually with an associated commission structure.

If you are passionate about building community, curating exceptional experiences, and representing a brand defined by excellence, Varcity invites you to lead with us.

Apply today and help shape the future of premier retirement living - where belonging is as timeless as the legacy we create.