Sales Director Florida (MIA, ORL, TPA)

***Please note: we are looking for candidates in the Orlando, Tampa, or Miami, FL area only***

Job Summary:

The Director position manages and trains a team of Field Market Managers that work

within their region of responsibility. The Director will manage and execute all goals,

budgets and programming put in place for their assigned territory. The Director is also

responsible for managing distributor and customer relationships to ensure the smooth

operation of sales within the assigned territory.

Key Duties/Responsibilities:

• Manage team of field market managers and distributor network across all sales

channels to ensure they have the tools, resources, and support to meet sales targets and

expectations; to include but not limited to coaching, mentoring, sales call and

merchandising standards, business reviews, KARMA and iDig monitoring, and

performance feedback.

• Foster relationships with distributor reps, managers and merchandisers.
• Conduct sales seminars at distributor sales meetings.
• Identify new business opportunities and develop relationships with key distributor

managers in all divisions including off premise, on premise and chains.

• Prepare and deliver impactful sales presentations for sales meetings, key account

meetings, business reviews, annual strategy meetings and portfolio planning.

• Train and develop both the Western sales team and distributor partners on product

knowledge and sales techniques.

• Build and maintain relationships with key customers to understand their needs and

preferences and address their concerns.

• Build, develop and maintain relationships with regional chains to understand needs &

opportunities in both the on and off premise trade channels.

• Spend 50-60% of the time in the field.
• Use both iDig and Karma platforms daily to plan, record and analyze their business.
• Continually monitor sales and develop methods for uncovering new opportunities for
• our brands.
• Prepare and analyze regular reports on sales performance and identify areas for improvement and opportunities for sales and distribution.
• Work closely with customer service to ensure alignment of sales strategies with inventory and shipments.
• Implement WSBC sales strategies and plans, considering market conditions and competition.
• Plan and manage activities to achieve volume, distribution, promotions, and merchandising objectives for key accounts.
• Analyze market trends and sales reports to identify areas for improvement and opportunities for growth.
• Execute sales strategies and plans for the assigned region, considering market conditions, distributor alignment and competition.
• Other duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written presentation skills and must be comfortable presenting to large groups.
• Excellent sales and negotiation skills.
• Excellent organizational skills and attention to detail.
• Strong supervisory and leadership skills.
• Ability to provide honest and constructive feedback.
• Ability to have difficult conversations when needed.
• Strong time management skills with a proven ability to meet deadlines.
• Advanced pricing and programming skills.
• Strong analytical and problem-solving skills.
• Proficient with Microsoft Office Suite or related software.
• Ability to travel overnight and work evening events.
• Ability to travel 25 to 50% of time.

Education and Experience:

• Bachelor’s degree required.
• 5 to 10 plus years sales and management experience in the alcoholic beverage industry.
• 5 plus years of supplier experience calling on all levels of the distributor.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Regular short/long distance travel to customers, distributors, and or meetings.
• Occasional late night or weekend events.
• Must be able to lift up to 50 pounds at times.

Western Spirits is an Equal Opportunity Employer and as such, all applicants and/or

employees seeking promotional opportunities will be considered without attention to race,

color, religion, sex, sexual orientation, gender identity, national origin, veteran, or

disability status. Additionally, as dictated by state laws, employment with Western Spirits

is at will. This means your employment is for an indefinite period of time and it is subject to termination by you or Western Spirits, with or without cause, with or without notice, and at any time.