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Field Market Manager Northern California

Western Spirits Beverage Company
Fresno, CA Full Time
POSTED ON 11/15/2025
AVAILABLE BEFORE 5/13/2026

**** IMPORTANT: We are only looking for candidates in the Fresno, California area****


Job Summary:

The Field Market Manager position is a specialist that will develop a designated territory on new and existent product offerings. The primary focus will be on building key retail and on-premise while merchandising, staff training and conducting consumer tastings. Working with our distributor sales teams to drive distribution and sell-thru of our products.


Key Duties/Responsibilities:

  • Foster relationships with distributor reps, managers and merchandisers.
  • Conduct sales seminars at distributor sales meetings.
  • Work with and train the distributor sales teams on product knowledge and sales techniques, including on premise, off-premise and chains.
  • Sell new and expanded distribution to off premise and/or on-premise accounts.
  • Target designated account lists both individually and in partnership with distributors to maximize distribution, shelf presence, displays, cold box and secondary locations.
  • Utilize iDig and Karma to plan, record and follow up with sales calls and business planning.
  • Merchandise each account in accordance with brand standards set forth by WSBC.
  • Conduct store level tastings, on premise seminars and participate in event marketing opportunities to drive velocity for brands.
  • Spend 80-90% of the time in the market calling on accounts.
  • Build and maintain relationships with key accounts to increase distribution and drive brand volume.
  • Serve as a Brand Ambassador for the portfolio in the marketplace.
  • Preplan weeks and days in advance, in order to work their plan.
  • Keep all POS up to date, organized and available daily for each retail visit.
  • Execute sales strategies and plans for the assigned area, considering market conditions, distributor alignment and competition.
  • Other duties as assigned


Required Skills/Abilities:

  • Excellent verbal and written communication skills.
  • Excellent interpersonal skills.
  • Excellent sales, negotiation, and customer service skills.
  • Excellent organizational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Strong analytical and problem-solving skills.
  • Strong supervisory and leadership skills.
  • Ability to prioritize tasks and to delegate them when appropriate.
  • Ability to provide honest and constructive feedback.
  • Ability to have difficult conversations when needed.
  • Ability to function well in a high-paced and at times stressful environment.
  • Excellent situational awareness
  • Ability to make decisions quickly and change direction when needed.
  • Proficient with Microsoft Office Suite or related software.


Education and Experience:

  • Bachelor’s degree preferred.
  • Valid Driver’s license.
  • Be at least 21 years of age.
  • Between 1-5 years related experience required.


Physical Requirements:

  • Regular short/long distance driving to customers and vendors.
  • Must be able to lift up to 50 pounds at times to merchandise products.
  • Occasional overnight short/long distance travel to out of state crew drives, customers, or meetings.
  • Regular late night or weekend events.

Salary : $70,000 - $80,000

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