What are the responsibilities and job description for the Social Media and Marketing Coordinator position at Western Pennsylvania Oral and Maxillofacial...?
Social Media and Marketing Coordinator
Western Pennsylvania Oral and Maxillofacial Surgery
Location: Washington, PA (with expansion to Robinson Township)
Type: Full-time
Pay: $35,000 – $45,000/year
Schedule: Monday to Friday, 40 hrs per week.
Be a Voice for the Dental Downtrodden. Be a Catalyst for Change.
At Western Pennsylvania Oral and Maxillofacial Surgery, we’re not just transforming smiles—we’re transforming lives. We are seeking a purpose-driven, strategic, and creative Director of Marketing & Communications who is inspired by our mission and passionate about storytelling that changes lives.
This is more than a marketing position. This is a call to be part of a dedicated team that helps people rebuild their lives after devastating oral disease.
Our patients have severe anxiety, are usually in pain and have lost their teeth—and their hope
This role is your opportunity to shine a spotlight on hope, healing, and second chances. If you’re ready to drive patient engagement, elevate our brand, and help restore dignity to those who’ve suffered too long, we invite you to join us.
Purpose of the Position
The Director of Marketing & Communications will lead all aspects of branding, public relations, and patient-focused marketing efforts across our growing practice. With a strong foundation in digital and content strategy, this leader will amplify our message and highlight the life-changing impact of jaw and implant reconstruction.
Key Responsibilities
Mission-Driven Storytelling & Content Strategy
- Develop and execute marketing campaigns that reflect our purpose: restoring health, confidence, and hope through surgical excellence.
- Craft inspiring stories through video, photography, and patient testimonials.
- Manage and expand our presence across digital platforms including website, social media, email, and local media.
Patient-Centered Marketing
- Build direct-to-patient marketing initiatives to increase awareness of our full-scope oral surgery services, including third molar extractions, full-mouth extractions, dental implants, and All-on-4 and zygomatic reconstructions.
- Create educational content to reduce fear and empower patients with knowledge about their treatment options.
Brand Strategy & Community Outreach
- Develop and steward our visual and verbal brand identity.
- Elevate our brand in the community through sponsorships, referral relationships, events, and partnerships.
- Serve as a liaison to referring dentists, physicians, and specialists to promote collaboration and integrated care.
Digital Growth & Campaign Execution
- Lead website strategy, SEO/SEM, and data-driven advertising.
- Track analytics and measure campaign performance to optimize reach and impact.
- Coordinate with designers, agencies, and vendors as needed.
Leadership & Collaboration
- Collaborate closely with our clinical and administrative team, including surgeons, PAs, and RNs, to ensure marketing aligns with clinical priorities.
- Manage marketing staff or external partners as our team grows.
- Ensure consistency in voice and visual identity across all channels.
Qualifications & Experience
- Bachelor's degree in marketing, communications, business, or a related field.
- Experience in marketing or communications; healthcare or mission-driven experience preferred.
- Strong portfolio of patient-centered content and results-driven campaigns.
- Expertise in digital platforms (social media, email, Google Ads, website CMS).
- Excellent writing, storytelling, and interpersonal communication skills.
- Creative, adaptable, organized, and emotionally intelligent.
- Deep belief in our “Why” and the transformative power of compassionate care.
Why This Role Matters
Our patients are often those who feel forgotten, hopeless, and ashamed of their smiles. We don’t just provide surgery—we provide redemption, restoration, and renewal.
We believe that everyone deserves the dignity of a healthy smile. This is your chance to lead that message. To champion those who need a voice.
Join us as we replace despair with hope—one patient, one story, one smile at a time.
Compensation & Benefits
- Salary: $45,000 – $65,000/year, based on experience
- Healthcare benefits available
- Paid time off
- Professional development opportunities
- Purpose-filled work environment
- Potential for growth with our expanding practice
How to Apply
Make sure to submit your completed Linkedin profile. Please send your resume, a cover letter highlighting your passion for patient care, and examples of marketing work or campaigns thru really.com
About Us
Western Pennsylvania Oral and Maxillofacial Surgery is a technology-forward, compassionate surgical practice specializing in third molar extractions, dental implants, zygomatic implants, full-mouth reconstructions, and IV sedation. Our experienced team of surgeons, PAs, NPs, and RNs provides comprehensive care to a population often underserved in traditional dental settings. We are poised to reach more patients in need—guided by innovation, heart, and hope.
Job Type: Full-time
Pay: $35,000.00 - $45,000.00 per year
Benefits:
- 401(k)
- Employee discount
- Health insurance
- Paid time off
- Professional development assistance
Ability to Commute:
- Washington, PA 15301 (Preferred)
Ability to Relocate:
- Washington, PA 15301: Relocate before starting work (Preferred)
Work Location: In person
Salary : $35,000 - $45,000