VP/National Sales Manager

This is a nationwide remote position.

At Western, “what” you know is important, but not as important as how you relate to teammates and customers. Our environment is based on the principles of respect, curiosity, creativity, individual empowerment, and the ability to listen effectively and communicate openly. We also believe in continual learning, bias toward action, keeping commitments, and doing our absolute best every day.

JOB SUMMARY (Basic Functions And Scope Of The Position)

The VP/National Sales Manager serves as the senior leader responsible for driving profitable, sustainable growth across Western Equipment Finance’s national sales organization. This role establishes the overall sales direction and strategy for the company, translates strategic priorities into actionable go-to-market plans, and ensures consistent execution through disciplined leadership, performance management, operational efficiency, and the development of a high-performance culture built on accountability, integrity, and a customer-first mindset.

The VP/National Sales Manager sets clear expectations, inspires and develops talent, and reinforces a results-driven team through coaching, goal setting, and data-informed decision making. This role collaborates with all departments to ensure aligned execution that delivers an exceptional vendor and customer experience while supporting portfolio performance. Key leadership competencies include strategic thinking, commercial credit acumen, change leadership, and talent development. This role models sound judgment, decisiveness, and a commitment to continuous improvement while promoting alignment to Western’s values and risk appetite.

DUTIES AND RESPONSIBILITIES (Essential Functions Of The Position)

Sales Strategy

• Provide direct oversight and leadership of the sales team to drive sales growth, market expansion and targeted profitability.
• Develop and execute sales strategies that align with company goals and customer/vendor needs.
• Accountable for developing and attaining sales plans (production, revenue, profitability, and retention).
• Implement marketing strategies and plans with the sales team to achieve established business objectives.
• Monitor sales performance, establish metrics, and ensure accountability for production and profitability.
• Influence customer motivation to continue and deepen a long-term relationship with Western.
• Support vendor and customer relationship development through active involvement in key sales opportunities.
• Promote a customer-first culture focused on satisfaction, loyalty, and long-term value.
  
  

Sales Team Leadership

• Motivate, coach, mentor, and support all members of the sales team, including regular performance reviews tied to meaningful goals.
• Identify, develop, and support training programs that drive performance improvement and efficient sales/marketing operations.
• Recruit, develop, and retain top sales talent; build succession plans and strengthen team capabilities across the organization.
• Foster collaboration, accountability, and consistent execution across regions/markets and sales roles.
  
  

Sales Operation

• Develop, implement, and communicate sales policies and procedures to sales personnel to drive consistency and compliance.
• Develop and implement compensation plans consistent with Western’s objectives and designed to reward profitable growth and strong customer outcomes.
• Improve sales process discipline (pipeline management, forecasting, CRM utilization, proposal practices, and follow-up standards).
  
  

Industry Focus

• Maintain a deep understanding of industry trends, risks, and opportunities across equipment finance and relevant vertical markets.
• Incorporate industry insights into company strategy and risk management practices.
• Ensure the business model remains resilient and sustainable in changing market conditions.
• Partner with Credit/Risk leadership to balance growth and portfolio quality.
  
  

Brand Leadership

• Represent Western Equipment Finance at industry events, trade associations, and community organizations.
• Promote the company’s reputation as a trusted partner and leader in the equipment finance industry.
• Build external visibility to attract vendors, customers, and top talent.
  
  

Other

• Other responsibilities and special projects as needed.
  
  

Supervision Required

Supervision is primarily strategic in nature and operates with significant autonomy and partners with the President and/or executive leadership team to align on enterprise objectives, strategy, performance targets, and major initiatives.

WORKING CONDITIONS AND WORK ENVIRONMENT

Standard business hours Monday–Friday; flexibility required to support business needs, including early/late hours as necessary. Travel up to 10% is expected, including vendor/customer visits and industry events.

Education, Experience, Licenses And Certifications

• Bachelor’s degree in business, Finance, Accounting, or a related field required.
• 10 years of progressive leadership experience in equipment finance or related financial services required, including leading high-performing sales or business development teams.
• Demonstrated experience driving profitable growth, managing performance, developing talent, and collaborating cross-functionally.
• Experience in sales leadership, vendor relationship development, and business development strongly preferred.
  
  

This is a full-time position with benefits.

Benefits And Other Compensation

As part of your employment with Western State Agency, you will be eligible for a comprehensive benefits package, which includes:

• Health Benefits: Medical, dental, and vision insurance
• Retirement Benefits: 401 (k), ESOP participation
• Paid Time Off (PTO): PTO, sick leave, and holidays
• Other Benefits: life insurance, employee assistance programs, professional development opportunities, wellness programs, educational assistance.
  
  

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to provide sponsorship for visa status. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Western Equipment Finance is an EEO and Affirmative Action Employer.