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General Manager at Western Bike Company USA

Western Bike Company USA Inc.
Bellingham, WA Full Time
POSTED ON 3/30/2026
AVAILABLE BEFORE 5/29/2026

At Western Bike Company, we are on the lookout for a passionate and results-driven General Manager to join our team in Bellingham, WA. This leadership role offers a unique opportunity to lead a dynamic team while growing an exciting business in the bike industry.

*Please note that we are only considering applicants that include a cover letter tailored for this job posting, and those who talk about their interest in the cycling industry will be considered.

About Us

Founded 12 years ago by two passionate entrepreneurs, Western Bike Company has built its reputation through unmatched trust and strong partnerships. We pride ourselves on listening, advising, and building long-term relationships with our customers and vendors, which helps us achieve mutual success.

Our niche lies in customized carbon wheelsets, and we’ve expanded to include R&D, marketing, customer service, and more. Our core brands include NOBL Wheels, and we also manufacture wheels for other companies. We have a manufacturing facility in Asia, offering composite rims for mountain, road, gravel, and fatbikes, and are continuously evolving.

At Western Bike Company, we value Grit, Passion, Attention to Detail, Fun, and Teamwork. Our dedicated North American team of 20-30 staff embodies these values every day, and we’re looking for someone who shares these principles.

The Role

As General Manager of our USA operation, you will lead our local team of Jr. and Sr. wheel builders, shipper/receivers, QC, and other production staff. You'll work closely with the Canadian team, inlcudding Accounting, Sales, Customer Service, Director of Marketing, Supply Chain, to streamline the business operation in the US.

This role will involve regular participation in weekly and semi-monthly, EOS (Entrepreneurial Operating System) meetings, which bring all departments together to discuss KPIs, To-Dos, and business challenges.

Key Responsibilities

  • Simplify and streamline our business model for ease of understanding and efficiency.
  • Foster a strong, collaborative company culture and ensure all teams are aligned with company goals.
  • Analyze market trends, competitive landscapes, and industry shifts to identify opportunities and threats.
  • Lead and inspire cross-functional teams, fostering a positive and productive company culture.
  • Prepare and manage budgets to ensure financial health
  • Oversee recruitment, training, and development of staff, ensuring the company has the right talent.
  • Identify potential risks (financial, operational, legal) and develop mitigation strategies.

What We’re Looking For

We’re seeking a General Manager who is an expert in strategic thinking, leadership, and operations. The ideal candidate will be able to:

  • Connect the dots across diverse departments, ensuring alignment and efficiency.
  • Be comfortable in a fast-paced, evolving environment, and effectively manage change.
  • Has experience developing key partnerships.

Compensation & Benefits

Competitive based on Industry experience

Why Join Us?

This is a unique opportunity to make an impact at an established company with a passionate team. At Western Bike Company, you will have the chance to shape the future of our business, lead innovative projects, and work in a fun, collaborative environment where your contributions are valued.

Job Type: Full-time

Pay: From $62,000.00 per year

Language:

  • English (Preferred)

Work Location: In person

Salary : $62,000

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