What are the responsibilities and job description for the FVP, CL Marketing position at Western Alliance Bank?
Job Title
FVP, CL Marketing
Location:
CA - Westlake Village
What You'll Do
As the FVP, Marketing Manager - Correspondent Lending, you'll provide strategic marketing direction and drive the implementation of marketing campaigns for AmeriHome’s Correspondent, Delegated and Non-Delegated business. This Management role is accountable for engaging with senior business and sales leaders to shape the long-term marketing strategy, develop innovative growth initiatives, and deliver measurable impact that directly contributes to market share expansion, client loyalty, and brand leadership in the mortgage servicing industry.
You’ll collaborate closely with sales, operations, and event management teams to deliver impactful campaigns and experiences that support business growth. The ideal candidate will focus on marketing strategies to acquire new mortgage banking clients, nurture existing relationships, and re-engage prior clients to drive long-term growth and customer lifetime value.
Benefits You’ll Love
We offer all the important things you'd want — like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you’ll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!
About The Company
AmeriHome Mortgage is a Western Alliance Bank company. Western Alliance Bank, Member FDIC, is a wholly owned subsidiary of Western Alliance Bancorporation. Serving clients nationwide, Western Alliance Bank includes six legacy bank brands — Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank and Torrey Pines Bank — that remain part of the company’s heritage.
Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email HR@westernalliancebank.com or call 602-386-2488. When contacting us, please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.
© Western Alliance Bancorporation
FVP, CL Marketing
Location:
CA - Westlake Village
What You'll Do
As the FVP, Marketing Manager - Correspondent Lending, you'll provide strategic marketing direction and drive the implementation of marketing campaigns for AmeriHome’s Correspondent, Delegated and Non-Delegated business. This Management role is accountable for engaging with senior business and sales leaders to shape the long-term marketing strategy, develop innovative growth initiatives, and deliver measurable impact that directly contributes to market share expansion, client loyalty, and brand leadership in the mortgage servicing industry.
You’ll collaborate closely with sales, operations, and event management teams to deliver impactful campaigns and experiences that support business growth. The ideal candidate will focus on marketing strategies to acquire new mortgage banking clients, nurture existing relationships, and re-engage prior clients to drive long-term growth and customer lifetime value.
- Design and implement strategic marketing campaigns.
- Manage marketing communications projects.
- Conduct market research and competitive positioning analysis and recommendations.
- Collaborate with internal stakeholders and external partners.
- Manage marketing regulatory compliance controls and testing processes.
- Develop and execute comprehensive marketing strategies aligned with business goals across
- Delegated and Non-Delegated Correspondent Lending.
- Elevate and maintain brand consistency across all platforms, communications, and client touchpoints.
- Partner with sales and operations leaders to create targeted campaigns that drive client growth and retention.
- Collaborate with Event Management to plan and execute industry events, sponsorships, and trade group engagements.
- Oversee the creation of marketing collateral, product announcements, branded merchandise, and media outreach.
- Leverage CRM, marketing automation, and analytics tools to optimize campaign performance and ROI.
- Support the development of sales tools and partner programs that enhance client acquisition and retention.
- Manage website resources, tracking tools, and client acquisition features to ensure relevance and usability.
- Manage and develop a team; responsible for hiring, coaching, performance management, training and development.
- 9 years of related experience in Marketing & Communications, Mortgage Banking, Financial Services or similar field.
- Bachelor's degree or equivalent experience required; Masters or MBA in related field preferred.
- Intermediate to advanced knowledge of residential mortgage industry in Correspondent or Retail Lending including; sales, operations, capital markets and/or other residential mortgage products and services.
- Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
- Advanced expertise in designing and executing marketing strategies that deliver measurable growth, digital marketing, brand strategy, SEO, social media and integrated campaigns.
- Advanced analytical skills and experience using data to drive targeting and segmentation.
- Advanced speaking and writing communication skills.
- Occasional travel required.
Benefits You’ll Love
We offer all the important things you'd want — like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you’ll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!
About The Company
AmeriHome Mortgage is a Western Alliance Bank company. Western Alliance Bank, Member FDIC, is a wholly owned subsidiary of Western Alliance Bancorporation. Serving clients nationwide, Western Alliance Bank includes six legacy bank brands — Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank and Torrey Pines Bank — that remain part of the company’s heritage.
Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email HR@westernalliancebank.com or call 602-386-2488. When contacting us, please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.
© Western Alliance Bancorporation