Director of Digital Experience and Engagement

Director of Digital Experience & Engagement

West Church Lake Norman | Mooresville, NC
Part-Time | Approximately 50 Hours per Month

About West

There’s a reason a lot of people won’t walk into a church.

We know that.
We’ve built West with that in mind.

We meet in a high school.
We don’t expect people to have it all together.
We don’t do “churchy” for the sake of it.

We’re trying to create something real—for people who are skeptical, curious, burned out on religion, or just not sure what they believe anymore.

What This Role Actually Is

This is not a “run the slides and post the sermon” job.

This is a part-time creative leadership role (approximately 50 hours per month) focused on how people experience West—both in the room and online.

People experience church long before they ever show up.
Attention is earned, not assumed.
Digital is not secondary—it is central to how we reach people.

This role is designed to help West expand its reach, tell better stories, and create meaningful experiences that connect with people beyond Sunday.

Role Weighting and Focus

This role is intentionally weighted:

70% Content Creation, Storytelling, and Digital Engagement
30% Sunday Production and Technical Oversight

This is not a production-first role. It is a content and engagement role that includes production responsibilities.

Time and Scope Expectations

This role averages approximately 50 hours per month and includes:

· Sunday presence (4–5 hours weekly) to oversee production and experience (approx. 2x a month)

· Flexible midweek hours for content creation, editing, and planning

· Monthly planning and storytelling development

· Monthly staff meeting

The schedule is flexible (other than Sunday mornings), but outcomes are not.

Key Responsibilities

Content Strategy and Creation (Primary Focus)

· Develop and execute a consistent weekly content pipeline

· Turn each sermon into multiple pieces of content, including:

• 2–3 short-form videos (Reels, Shorts, etc.)
• 1 quote or graphic
• 1 midweek engagement post

· Manage posting across platforms (Instagram, Facebook, YouTube)

· Ensure content is consistent, timely, and aligned with West’s voice

· Develop Podcast w/ the pastor and West leaders, publish podcast

Storytelling and Media Development

· Capture and produce stories of life change and community impact

· Highlight ministries such as Amped, Back to School Bash, Soul Creations, and outreach efforts

· Create short-form and occasional long-form video content

· Help shift communication from announcements to stories

Digital Engagement

· Strengthen how people engage with West online by creating relevant content

· Support livestream experience and basic engagement strategies

· Contribute to building an online experience that feels relational, not passive

Experience Design (Sundays and Beyond)

· Shape the flow of weekly worship services

· Design the first few minutes of the experience with intentionality

· Integrate video, storytelling, and creative elements into services

· Identify and remove friction points in the experience

Production Leadership (Support Role – Not Primary)

· Oversee Sunday production, including slides, video elements, and coordination of audio and lighting

· Prepare all service media in advance

· Ensure services run smoothly and without distraction

· Lead and schedule volunteers for media and production roles

Innovation and Improvement

· Continually evaluate what is working and what is not

· Introduce new ideas, tools, and formats where appropriate

· Stay current with trends in digital communication and engagement

Non-Negotiables

· Weekly content is created and published consistently

· Sunday services are prepared and executed without avoidable issues

· Stories of impact are captured regularly

· The role focuses on reaching people beyond those already attending

Pay: From $20.00 per hour

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Mooresville, NC 28117

Salary : $20