What are the responsibilities and job description for the Marketing and Sales Director position at West Lafayette Assisted Living?
The Community Marketing Director is responsible for driving occupancy growth through lead generation, referral development, community outreach, admissions coordination, and sales activities. This position serves as the primary point of contact for prospective residents, families, referral partners, and community stakeholders. Approximately 80% of work time should be dedicated to external marketing efforts.
Essential Responsibilities
Develop and maintain relationships with hospitals, skilled nursing facilities, physicians, home health agencies, hospice providers, and other referral sources.
Conduct tours and follow-up with prospective residents and families.
Coordinate admissions, assessments, move-ins, and required documentation.
Plan, attend, and participate in community outreach and networking events.
Maintain accurate records of leads, tours, referrals, and move-ins.
Provide regular occupancy, sales, and marketing updates to leadership.
Promote the community's services and maintain a positive presence within the local market.
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
Salary : $58,015 - $99,401