VIC - Sales Director

At Vitality, our mission is to create vibrant communities where residents, families and team members can be themselves, live purposefully and experience a profound sense of belonging.  Our vision is to create vibrant communities where residents thrive, families engage, and team members are proud to work.  We engage experienced, vibrant leaders with a proven track record for success who can make our mission come to life.  Keeping focus on our core values, we strive each day to ensure that our residents remain connected and purposeful.      

GENERAL PURPOSE: 

The Sales and Marketing Director is an individual contributor responsible for independently driving all sales and marketing activities to achieve and maintain full occupancy in the community.   The position focuses on the entire journey, from customer inquiry to move-in.  Delivering an exceptional experience that reflects Vitality’s mission and values.

RESPONSIBILITIES: 

• Prepare occupancy and marketing reports for the Executive Director and corporate leadership as required.
• Manage all aspects of professional and prospective resident information in marketing contact system as directed by the Executive Director.
• Report status of all prospective residents to the Executive Director on a daily basis.
• Plan and execute community marketing meetings and outreach initiatives to generate qualified leads.
• Conduct and facilitate community tours for prospective residents, their families, and professional referral sources such as healthcare, social services, and community organizations.
• Call or visit various referral sources on a routine basis as directed by the Executive Director, including health services, social services, legal professionals, financial professionals, community organizations and other community contacts.
• Support residents and families during the move-in process to ensure a smooth transition.
• Support the Executive Director in ensuring that the community is clean, well maintained, and attractive.
• Ensure short stay apartments are clean, well-maintained, and attractively furnished and decorated.
• Partner with the Executive Director to plan advertising campaigns and special events to promote occupancy.
• Ensure that all community promotional materials, including brochures and information packets, are current, attractively displayed, and fully stocked with the correct and up-to-date contents. Order additional supplies as needed.
• Represent the community at various functions in the local area such as senior center luncheons, senior housing “trade shows,” “health fairs,” etc.
• Secure deposits from prospective residents and assist the management team in coordinating resident move-in process.
• Perform other duties as assigned to support community services.  

PERFROMANCE EXPECTIONS:

Performance is measured by:

• Monthly and quarterly occupancy results.
• Lead-to-move-in conversion rate.
• Responsiveness to inquiries and CRM accuracy.
• Quality of referral relationships and community outreach activity.

COMMISSIONS and INCENTIVES:

This position offers a competitive base salary plus commission and bonus opportunities.

• Commissions earned per move-in, based on occupancy level and performance metrics.
• Additional bonuses may be earned for exceeding community performance goals.
• High performers can achieve substantial earning potential, with incentives directly tied to move-ins, occupancy levels, and overall community success.

SKILLS & QUALIFICATIONS:

• Minimum 5 years of proven success in sales or marketing, ideally within assisted living, senior care, or hospitality.
• Demonstrate ability to work independently, manage priorities, and consistently meet sales targets.
• Strong interpersonal and relationship-building skills.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Outlook, Excel, and Word; experience with CRM systems such as “Welcome Home” or “Yardi” is a plus.
• Must be at least 21 years old and meet state health requirements.
• Education is not required; equivalent professional experience and proven success in sales will be highly valued.

TRAVEL AND SCHEDULE EXPECTATIONS:

• 30%-50% local and regional travel to attend marketing events, referral meetings, and industry functions.
• Occasional weekend and evening events may be required as part of the leadership rotation.

PHYSICAL REQUIREMENTS:

Physical Demands include Standing, Walking, Sitting, Bending, Reaching, Pushing, Pulling, Climbing Stairs, Grasping, Manual Dexterity, Stooping, Kneeling, Crouching, Vision Acuity, Talking, and Hearing.   

The weight determined to be appropriate for a sales Director to lift with or without reasonable accommodation is up to 25 lbs.  

EXPOSURE RISK CLASSIFICATION:

May perform unplanned tasks involving exposure to blood, bodily fluids, or tissue which may contain AIDS, HIV, and Hepatitis A, B, and C viruses.              

E-VERIFY NOTICE:

We use E-Verify to confirm the identity and employment eligibility of all new hires