What are the responsibilities and job description for the Digital Marketing Manager-Performance Marketing position at West Coast Logistics?
CLIENT HIGHLIGHT
The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.
LOCATION
Plano, TX 75023
COMPENSATION
$57 per hour
SCHEDULE
On-site
Monday-Friday (40 hrs per week)
Monday-Friday (40 hrs per week)
CONTRACT TERM
6-month contract with high likelihood of extension/conversion to full-time employee
POSITION OVERVIEW – Digital Marketing Manager – Performance Marketing
The Marketing Manager is responsible for leading performance marketing initiatives focused on driving ecommerce revenue, website traffic, and sales growth through digital media channels. This role oversees lower-funnel paid media strategies, including Paid Search, Paid Social, Affiliate Marketing, Programmatic Advertising, and dynamic creative optimization campaigns. The ideal candidate will have strong experience in performance marketing, digital campaign management, data analytics, and cross-functional collaboration within a fast-paced consumer brand environment.
KEY RESPONSIBILITIES
- Oversee lower-funnel paid media campaigns, including Paid Search (PLA/Text), Paid Social (Always-On-Hot), Affiliate/EPP, and Programmatic Advertising campaigns focused on driving national sales, ecommerce revenue, and website traffic.
- Develop and execute digital media strategies aligned with ROAS goals, revenue targets, and business objectives.
- Optimize campaign performance by analyzing front-end and back-end campaign attributes to improve efficiency, conversion rates, and overall marketing impact.
- Forecast projected revenue, traffic, and spend across multiple digital marketing channels.
- Monitor campaign budgets, manage spend allocation, and adjust strategies to maximize performance while achieving business goals.
- Partner with ecommerce category managers to prioritize and execute product launches, promotional campaigns, and business initiatives.
- Collaborate with global marketing teams to implement best practices and support strategic marketing projects.
- Manage agency partners to ensure effective campaign execution, optimization strategies, and resource allocation.
- Partner with Digital Product, Consumer Marketing, Creative Services, UX, and Engineering teams to improve landing page performance and customer conversion.
- Manage product feed optimization, tagging requirements, and technical troubleshooting to support Paid Shopping and digital advertising campaigns.
- Develop and execute Dynamic Creative Optimization (DCO) campaigns across programmatic and retargeting channels.
- Analyze campaign performance data to identify trends, insights, and optimization opportunities.
- Reconcile planned versus actual campaign delivery and ensure invoice accuracy.
- Support advertising operations, including site tagging, billing reconciliation, purchase processes, campaign updates, and reporting requirements.
- Create executive-level campaign reports, performance recaps, and go-to-market updates with actionable insights and recommendations.
- Evaluate and test new advertising technologies, media partners, creative formats, and campaign strategies to drive growth.
- Continuously optimize creative assets, offers, ad formats, and landing pages through testing and performance analysis.
REQUIREMENTS
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 6 years of experience in performance marketing, growth marketing, digital advertising, or related marketing functions within a brand or agency environment.
- Strong experience managing paid media campaigns across Google Ads, Meta Ads, Affiliate Marketing, and Programmatic platforms.
- Proven experience driving ecommerce revenue, sales growth, traffic, and ROAS improvements through digital marketing strategies.
- Strong understanding of Paid Search campaigns, including Product Listing Ads (PLA) and text-based search advertising.
- Experience with Dynamic Creative Optimization (DCO), retargeting strategies, and digital campaign testing.
- Strong analytical skills with the ability to interpret campaign data, identify trends, and make data-driven recommendations.
- Experience with forecasting, budget management, and campaign performance reporting.
- Ability to collaborate effectively with cross-functional teams, including Product, Engineering, Creative, UX, Sales, and Marketing teams.
- Experience managing external agency partners and ensuring campaign execution aligns with business goals.
- Strong knowledge of Microsoft Excel, including VLOOKUPs and data analysis functions.
- Experience with Tableau or other data visualization/reporting tools preferred.
- Strong communication skills with the ability to present campaign performance insights to leadership and executive stakeholders.
- Ability to manage multiple projects, meet deadlines, and operate effectively in a fast-paced, highly matrixed environment.
- Strong problem-solving skills with a focus on optimization, innovation, and continuous improvement.
WORKING CONDITIONS
- Fully onsite position.
- Requires frequent computer usage and ability to work with digital marketing platforms, analytics tools, and reporting systems.
- Ability to work effectively in a fast-paced environment while managing multiple campaigns and priorities.
- Must be comfortable analyzing data, presenting insights, and collaborating with internal teams, agencies, and external partners.
- May require occasional extended hours to support campaign launches, business deadlines, and strategic initiatives.
Salary : $57