Regional Admission Counselor

Wesleyan College seeks a full-time mission-driven Regional Admission Counselor to expand awareness and interest in Wesleyan and convert that interest into enrolled students. Reporting to the Manager of Undergraduate Recruitment, this position will play a key role in developing and implementing strategy to enhance the recruitment efforts of Wesleyan College, including coordinating the recruitment of a specific geographic territory using a data-informed approach and developing relationships with students, supporters, and influencers from initial inquiry through enrollment. This Georgia-based role manages this defined territory (final territory set by the College) and blends in-person travel with virtual recruitment, relationship building, and application counseling. The counselor partners closely with campus admission operations and uses the College’s CRM to plan outreach and measure results.

What you’ll do

• Develop a broad and deep understanding of Wesleyan College’s mission, key features and advantages to present information about Wesleyan in an accurate, effective, and compelling way.  
• Build and manage an assigned recruitment territory to drive inquiries, applications, deposits, and enrollments.
• Cultivate relationships with students, families, counselors, and community partners through school visits, fairs, events, and virtual outreach.
• Guide students through the admission process - inquiry to enrollment - including application reading and scholarship/aid next steps.
• Use CRM data to plan travel, track the funnel, and execute timely, personalized follow-up.
• Represent Wesleyan professionally at on-/off-campus and virtual programs; evening/weekend work and travel are expected.

Key Responsibilities

• Territory management & travel - Develop and implement a comprehensive recruitment plan to achieve assigned goals for a large geographic region, utilizing historical data, current market trends, and independent research. Travel will typically involve 12-16 weeks per year and include individual meetings with families, visits to high schools and attendance at college fairs. 
• Outreach & events - Deliver engaging information sessions and presentations (on campus, off campus, and virtual); support open houses, yield days, and counselor programs. Collaborate with Wesleyan faculty/staff and coordinate with the centrally managed Student Ambassador program to facilitate peer-to-peer interactions.  
• Pipeline development - Generate and nurture leads from inquiry through deposit using timely, personalized follow-up via email, phone, text, and video; log all activity in the CRM. Maintain high-touch service for counselors, students, and families in your region. 
• Application counseling & reading - Advise students/families on admission, scholarships, and next steps; evaluate applications in a holistic process and meet seasonal reading goals; confidently discuss affordability and return on investment.  
• Partnerships - Through frequent travel and continuous communication, develop and cultivate strong relationships with school counselors, community-based organization representatives, independent educational consultants, and other influencers in assigned recruitment territory.
• Data & reporting - Use CRM and historical data to set goals, target schools, and report on territory performance and event ROI; recommend adjustments throughout the enrolment cycle.  
• Professional development - Engage in workshops/webinars/retreats to strengthen recruitment skills and market knowledge.  
• Equity & inclusion - Advance Wesleyan’s commitment to access and belonging in all recruitment activities.

Required Qualifications

• Bachelor’s degree.
• Excellent written, verbal, and presentation skills; comfort addressing large and small audiences.
• Valid driver’s license and ability to travel extensively within the territory; ability to work evenings/weekends during peak seasons.  
• Ability to maintain confidentiality and exercise sound judgment with sensitive information.  
• Ability to lift and transport recruitment materials and displays (approx. 25–35 lbs).  
• Proficiency with standard office tools and the ability to learn a recruitment CRM.
• Must reside in or be willing to relocate to Georgia; preferably in the Macon and/or Atlanta area. 

Preferred Qualifications

• 1–2 years of experience in college enrolment/student recruitment, K-12 counseling or community outreach.
• Familiarity with Georgia secondary schools and community organizations.
• Experience with admissions CRMs and basic data/reporting skills.  

Work Mode, Travel & Physical Requirements

This is an outreach role with significant in-state travel during peak seasons where overnight trips will be required. Regular lifting of recruitment materials/displays and standing for extended periods at events should be expected. Driving is an essential function.  This may be considered as a hybrid role for the right candidate.

Application Instructions

Please submit a résumé, cover letter describing your relevant experience and connection to Wesleyan’s mission, and three professional references. 

Wesleyan College is an Equal Opportunity Employer. The College supports equal employment opportunities for all persons without regard to race, color, creed, ethnicity, sexual orientation, religion, gender, national origin, status as a war veteran, age, disability, or any other status protected by law.

Wesleyan College is a certified drug-free workplace employer. All applicants being considered for employment are required to submit to substance screening as a condition of employment.

Hiring is contingent upon eligibility to work in the United States; individuals will be required to provide proof of identity and eligibility for employment in the United States upon acceptance of an employment offer. In addition, employment is contingent upon successfully passing a criminal background check.

Why Wesleyan?

Located in Macon, Georgia, Wesleyan College is a close-knit liberal arts community that prepares women to thrive in leadership, service, and the global workforce. With a growing commitment to athletics and student development, Wesleyan offers a supportive and empowering environment for those who are ready to lead with vision and purpose.